GroundFloor Media and Health Care Partners Take Home Three Awards at Colorado Healthcare Communicators 2010 Awards Dinner

Public relations agency recognized for outstanding proactive story placement and editorial on behalf of Children's Hospital Colorado and the Colorado Health Foundation

DENVER, Oct. 25, 2010 – GroundFloor Media Communications, a Denver-based public relations agency, received one Gold Leaf award and two Silver Leaf awards in the categories of media relations and writing during the Colorado Healthcare Communicators (CHC) 2010 Awards dinner, held at The Wellshire Inn in Denver on Oct. 21.

“For the third consecutive year, GroundFloor Media was recognized by the industry for its work on behalf of our health care and wellness partners,” said Ramonna Tooley, managing partner and vice president of GroundFloor Media. “We are grateful for our strong health care practice and honored to have such outstanding partners to work with.”

GroundFloor Media received a Gold Leaf award for the proactive story placements it secured for Children's Hospital Colorado to announce the Pediatric Health Information Exchange in partnership with Kaiser Permanente Colorado and Exempla Healthcare. GroundFloor Media has partnered with Children's Hospital Colorado since 2006 on its communications efforts and received the Grand Gold Leaf award in 2007 for its media relations efforts around the hospital’s move to the Anschutz Medical Campus.

For its editorial placement of a bylined article for the Colorado Health Foundation, GroundFloor Media received a Silver Leaf award. Given the nation’s focus on health care reform, the team placed an editorial titled “Shaping Health care Reform in Colorado,” written by the Foundation, in five newspapers across the state including The Denver Post to further the awareness of the reforms implication on Colorado. In addition to supporting its media relations’ efforts, GroundFloor Media provides ongoing social media strategy and support to the Foundation as well.

The team at GroundFloor Media received a second Silver Leaf award for proactive story placements that built awareness for Children's Hospital Colorado Youth Sports Medicine Program with Paralympics and athlete Hannah Pennington.

Since the 1970s, CHC has honored professionals in public relations, communications, and marketing through its annual Gold Leaf Awards competition. CHC is the only Colorado member organization that exclusively honors local healthcare communicators and marketing professionals. The categories include: advertising, collateral pieces, annual reports, communications programs, community relations, media relations, websites, presentations, writing, newsletters, new media and more.

About GroundFloor Media Communications

Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that leverage the leading edge in Evolutionary Public Relations™ through social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing. Ambitious brands including Children's Hospital Colorado, Boulder Community Hospital, LiveWell Colorado, Qdoba Mexican Grill, Coors Brewing Company, Bellco Credit Union and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110, visit www.groundfloormedia.com or follow the firm on Twitter or Facebook.