GroundFloor Media Expands Health and Wellness Practice Partnering with Children's Hospital Colorado

DENVER, August 1, 2011GroundFloor Media Communications (GFM), a Denver-based public relations agency, recently expanded its health and wellness work to include a new effort with Children's Hospital Colorado through a grant from The Colorado Trust.

Together, GFM and its partner, Children's Hospital Colorado, are working to reach mothers and families throughout the state using traditional and social media, as well as leveraging the hospital's extensive Grassroots Advocacy Network. The focus of the campaign is to inform, educate and encourage families to speak out for better access to health care in Colorado.

“This three-year strategy to increase the understanding and support for health care improvements across Colorado is extremely important, and GFM is excited to work with Children's Hospital Colorado and the 13 other grantee partners,” said Ramonna Robinson, vice president and managing partner of GFM.

The Colorado Trust is a strategic grantmaking foundation dedicated to achieving access to health for all Coloradans. The Colorado Trust, together with the Colorado Health Foundation, recently launched a three-year, $9.6 million effort to help increase awareness and understanding about the kinds of changes needed to expand health coverage and improve health care in Colorado. The effort is supporting 14 grantee partners through a combination of communications, advocacy, leadership, media and network-building efforts to increase Coloradans' understanding of health care issues, and their support for improved health coverage and a more effective, cost-efficient health care system. For more information about this effort, please go to The Colorado Trust.

About GroundFloor Media Communications

Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that leverage the leading edge in Evolutionary Public Relations™ through social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing. Ambitious brands like Children’s Hospital Colorado, The Colorado Health Foundation, St. Anthony Hospital, LiveWell Colorado, BNSF Railway, Qdoba Mexican Grill, Coors Brewing Company, Bellco Credit Union and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110, visit www.groundfloormedia.com or follow the firm on Twitter or Facebook.