GroundFloor Media Named Public Relations Agency of Record for Orange Leaf Frozen Yogurt
Denver-based PR Agency’s food and beverage team to assist Oklahoma City-based franchise with their national expansion plans
DENVER, Nov. 17 2011 – GroundFloor Media Communications (GFM), a Denver-based public relations agency, was recently named public relations agency of record by Orange Leaf Frozen Yogurt, a self-serve, choose-your-own-toppings frozen dessert chain with both company-owned and franchise locations across the country and overseas. GFM will provide strategic planning, traditional and social media strategy and execution. The agency is also fine-tuning Orange Leaf’s issues management plan and provided media relations support for Thanks A Million!, a national community campaign promoting the opening of Orange Leaf’s 111th store on Veterans Day, 11.11.11.
“We are very excited about our new partnership with Orange Leaf Frozen Yogurt, and not only because it tastes so good,” said Laura Love, president and founder of GFM. “The company has an extraordinary story to tell and we look forward to using our food and beverage industry franchise relations experience to help raise awareness among consumers and potential franchisees as Orange Leaf expands with more than 50 new locations planned by spring 2012.”
Headquartered in Oklahoma City, Orange Leaf’s pro-franchisee culture encourages owners to become a part of their community and provides them with the necessary ingredients for success. Orange Leaf offers a variety of delicious, traditional and original flavors along with no-sugar-added and dairy-free alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere.
“We selected GroundFloor Media as our public relations agency of record because of their successful history conducting effective communications campaigns for major food and beverage brands,” said Reese Travis, CEO of Orange Leaf. “GroundFloor Media’s team also has a great understanding of franchise systems and the seasoned team provides us with the expertise we need to serve our franchisees and continue growing our company.”
About GroundFloor Media Communications
Staffed entirely by seasoned industry pros, GroundFloor Media Communications is a leader in developing ingenious communications programs that leverage the leading edge in Evolutionary Public Relations™ through social media, media and influencer relations, crisis communication, cause marketing, internal communications and experiential marketing. Ambitious brands like Qdoba Mexican Grill, Coors Brewing Company, Children's Hospital Colorado Colorado, BNSF Railway, and Starbucks Coffee Company have collaborated with GroundFloor Media to ignite vibrant public conversations with the people and companies they serve. For more information on one of the most award-winning and fastest-growing PR firms in the New West, call 303-865-8110, visit www.groundfloormedia.com or follow the firm on Twitter or Facebook.