GroundFloor Media to Market 2012 NCAA® Women's Final Four® Fan Events

Denver-based PR agency to promote all the reasons why "It's More Than Three Games®"

DENVER, Feb. 22, 2012 – GroundFloor Media, a Denver-based public relations agency focusing on strategic communications, crisis communication and reputation management, digital communications and social media, announced that the agency has been selected by the National Collegiate Athletic Association (NCAA) to market awareness of the fan events taking place in Denver in conjunction with the 2012 NCAA Women's Final Four.

Through grassroots outreach, event promotions, advertising, sponsorships and social media initiatives, GroundFloor Media will help bring attention to Tourney Town™ refreshed by Coca-Cola Zero™, the "host city" and epicenter for all Women's Final Four fan and community activities at the Colorado Convention Center. Other events to be promoted include the Mile High Magic Salute Premiere, 4Kay® Run Hydrated by POWERADE ZERO™, POWERADE® NCAA® Youth Clinics, Super Saturday and the Mile High Dribble.

"Having our home town host the 2012 NCAA Women's Final Four is very exciting, and we are thrilled to have the opportunity to let Coloradans know about the wide variety of special events the Women's Final Four will bring to Denver," said Ramonna Robinson, vice president and managing partner of GroundFloor Media.

Denver will host the 2012 NCAA Women's Final Four March 30 through April 3, 2012. Approximately 5,000 women's basketball student-athletes from 336 NCAA Division I institutions, representing 31 conferences, will compete for the opportunity to participate in the 2012 Women's Final four and ultimately win the national championship that will be decided on April 3 at the Pepsi Center in Denver. The event is expected to bring more the 30,000 visitors to the Denver metro area to take in the game day action and related community events, celebrating the event theme – "It's More Than Three Games!"

"The Women's Final Four is a time for everyone to celebrate and experience women's college basketball at the highest level," said Tina Krah, director of NCAA Championships and Alliances. "We are excited about working with seasoned, Denver-based marketing communications experts to help us communicate all that can be experienced during the Women's Final Four."

For a complete list of events, as well as volunteer and registration information for the NCAA Women's Final Four, visit www.NCAA.com/finalfour.

About GroundFloor Media
Staffed entirely by seasoned industry pros, GroundFloor Media (GFM) is an award-winning public relations agency focusing on strategic communications, social media, reputation and crisis management and digital communications. Headquartered in Denver, GFM has nearly 30 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Qdoba Mexican Grill, Children's Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco Credit Union and Starbucks Coffee Company have collaborated with GFM during the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit groundfloormedia.com or get to know the agency on Twitter or Facebook.

About the NCAA and Division I Women's Basketball
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

NCAA women's basketball is characterized by strong fundamentals, high quality of play, sportsmanship, role model student-athletes and family oriented entertainment. The latest NCAA Graduation Success Rate figures show 86 percent of NCAA Division I women's basketball players graduate. In terms of the NCAA Academic Progress Rate, which measures term-by-term academic success, the overall score is 966, well above the NCAA benchmark of 925.