Bellco Extends Contract With GroundFloor Media to Deliver Strategic Communications Programs

Denver-based PR agency to enhance credit union’s community visibility and reinforce its reputation as a strong local banking option for individuals and businesses

DENVER, March 28, 2012 – GroundFloor Media, a Denver-based public relations agency focusing on strategic communications, reputation and crisis management, digital communications and social media, today announced it will continue to provide comprehensive communications support for Colorado-based Bellco, a local credit union with more than 75-years of serving the financial needs of the community.

For more than three years, GroundFloor Media has delivered a combination of strategy planning, message development, media relations/training, event promotions, community outreach, social media and issues management support to Bellco. In 2012, the agency will continue these efforts with a strong focus on event promotions and community outreach, including two milestone charitable programs with Food Bank of the Rockies and LiveWell Colorado to celebrate Bellco’s longstanding history in Colorado.

“GroundFloor Media has proven a trusted partner for Bellco to reach out and highlight our ongoing commitment to the financial health and well-being of our customers and the communities in which they live,” said Deirdra O’Gorman, vice president of customer relationship management for Bellco. “GroundFloor Media shares Bellco’s philosophy of being good stewards of our community resources, and we appreciate the opportunity to work side-by-side with a strong local business.”

On March 1, GroundFloor Media worked hand-in-hand with Bellco to announce the launch of a new charitable program with Food Bank of the Rockies. Bellco contributed $100,000 to Food Bank of the Rockies to fund the purchase of two produce dehydration units – making Food Bank of the Rockies one of only six Feeding America sites in the country to offer a food dehydration program. The announcement was coupled with the launch of a community microsite, BellcoGivesBack.org, as well as a two-month long food drive at each of Bellco’s 15 branch locations and an employee volunteer day for Bellco staff at the food bank to sort through all the donated items. Ongoing updates about the program will be made via traditional and social media as the dehydration units are in place and operational later this year.

In addition, Bellco has planned a unique community partnership with LiveWell Colorado to promote financial fitness and personal wellness for Colorado residents. The program will leverage Bellco’s branch openings and community sponsorships of events, such as the Bellco Colfax 5K and Cherry Creek Arts Festival, to provide LiveWell Colorado with an expanded platform for community outreach. As part of the effort, Bellco and their partner, local auto retailer, Automotive Avenues provided a branded “Get Moving Mobile” vehicle to travel from various branch and event locations to promote LiveWell Colorado’s healthy lifestyle message. Bellco has paired this effort with a new Visa® credit card that rewards customers for their active Colorado lifestyle by offering credit card bonus points on Colorado lifestyle purchases. This program is designed to encourage customers to get outside with the gear they need to take full advantage of all Colorado has to offer.

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media (GFM) is an award-winning public relations agency focusing on strategic communications, social media, reputation and crisis management and digital communications. Headquartered in Denver, GFM has nearly 30 team members across the country from Oahu, Hawaii, to Washington, D.C. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Qdoba Mexican Grill, Coors Brewing Company, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit www.groundfloormedia.com or get to know the agency on Twitter or Facebook.

About Bellco Credit Union

Bellco is one of Colorado’s largest financial institutions, with over $2 billion in assets, more than 350 employees and 15 branches in Colorado. Founded in 1936, Bellco offers a full range of financial products and services including mortgages, auto loans and checking accounts. Today, Bellco has more than 200,000 members and over 1,000 Select Employee Groups who benefit from the advantages of a credit union, including lower interest rates on loans, higher yields on savings and access to thousands of surcharge-free ATMs. Bellco actively supports the community by donating funds and employee volunteer hours to many Denver-area and Grand Junction organizations. For more information, visit www.bellco.org, “like” Bellco on Facebook or “follow” @Bellco_CU on Twitter.