GroundFloor Media Adds Springsteen as Accounting Manager, Reilly Assumes Director of Business Operations Role

Addition of Accounting Manager and Shift in Operations Responsibilities are Response to Agency Growth

DENVER, May 10, 2012 – GroundFloor Media (GFM), a Denver-based agency focusing on strategic communications, social media, crisis communication and reputation management counseling and digital strategy, today announced the addition of Cindy Springsteen as accounting manager and the move of Kristina Reilly to director of business operations.

Springsteen brings nearly 20 years of accounting experience to GFM. Prior to joining the team, she worked as the CFO of Explore Communications. Springsteen is a graduate of Michigan State University with a bachelor’s degree in accounting.

Reilly joined GFM in 2005 as the operations manager. Since joining the team, she conducted the day-to-day financial management, client invoicing, HR and benefits management, and IT support. In her new role, Reilly focuses on client service, agency marketing and business development. With more than 17 years of experience in the public relations industry, Reilly previously worked for Metzger Associates in Boulder, Colo. where she created the company’s account services department and eventually oversaw agency operations. Reilly is a graduate of Ohio Wesleyan University with a bachelor’s degree in American History and Women’s Studies.

“As GroundFloor Media continues to grow and our staff expands, the need for additional operations support and a dedicated accounting manager became very apparent,” said Laura Love, founder and president of GroundFloor Media. “The new roles will help us expand our offerings in this market and across the U.S.”

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media (GFM) is an award-winning, integrated agency focusing on strategic communications, social media, reputation and crisis management and digital strategy. Headquartered in Denver, GFM has nearly 30 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Qdoba Mexican Grill, Coors Brewing Company, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco Credit Union and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit or get to know the agency on Twitter or Facebook.