Similasan USA Secures GroundFloor Media as National PR Agency of Record
Denver-based agency to help position Swiss-based Similasan as leader in homeopathic medicine in the United States
DENVER, June 14, 2012 — GroundFloor Media (GFM), a Denver-based, integrated agency focusing on strategic communications, social media, reputation and crisis management and digital strategy, today announced Similasan USA as the newest addition to its client roster. The U.S. headquarters based in Highlands Ranch, Colo. will leverage GFM’s background in working with notable health, wellness and consumer brands to increase awareness locally, regionally and nationally about its line of homeopathic medicines GFM will deliver a robust strategic communications program including the development of foundational materials and news releases, provide media training, conduct media outreach and offer trade show support.
For more than 30 years, Similasan's original Swiss formulas made with 100 percent natural active ingredients, have offered safe, natural, and effective homeopathic medicines providing symptomatic relief to help make people feel better. Similasan offers a variety of products in several key categories including eye care, ear care, allergy relief, wellbeing and children's. Their products can be found in all of the major drug stores, mass retailers and grocery stores throughout the U.S.
"We are very pleased to have the opportunity to work with Similasan USA as their public relations agency of record and look forward to leveraging our experience in health and wellness and consumer products to help build awareness for their exceptional line of products," said Laura Love, founder and president of GFM.
About GroundFloor Media
Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, social media, reputation and crisis management and digital strategy. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Coors Brewing Company, Children's Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco Credit Union and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit groundfloormedia.com or get to know the agency on Twitter or Facebook.