Oskar Blues Taps GroundFloor Media for Public Relations Support

Denver-based PR agency to help highlight Oskar Blues' consistent standing as an innovative industry leader

DENVER, Aug. 21, 2012 – GroundFloor Media, a Denver-based public relations agency focusing on strategic communications, social media, reputation and crisis management and digital communications, today announced Oskar Blues as the newest addition to its client roster. The Longmont, Colo.-based company will leverage GroundFloor Media's background in working with notable national food and beverage brands such as Starbuck's Coffee Company, Qdoba Mexican Grill and several Coors brands to increase awareness locally, regionally and nationally about its innovation, creativity, growth and leadership in the craft beer industry.

GroundFloor Media will deliver a combination of communications planning, local and national media relations, event promotions and social media strategy support to Oskar Blues. These efforts will reinforce the company's strong position as an industry leader in sustainable business practices and innovations in canning – in November of 2002, Dale's Pale Ale was the first craft brew in the U.S. to be offered in cans. In addition to killer craft beer, media and influencer outreach initiatives will showcase the Hops & Heifers Farm, Oskar Blues' restaurants and outdoor Rocky Mountain lifestyle that inspires many of the brewery's creations and retail offerings.

“In a time when the craft beer industry is growing at a rate of 13 percent per year, Oskar Blues continues to forge ahead with 40+ percent growth annually. Their willingness to take chances coupled with an intense desire to be first to market says a lot about the company, and we're excited to partner with them to help tell that story on a grand scale,” said Ramonna Robinson, vice president and managing partner of GroundFloor Media.

Known for being the first American Craft Brewer to stuff its large, challenging and complex craft beer into a can, Oskar Blues continues to reap numerous industry awards including top U.S. pale ale by the New York Times, “America's Hottest Brands” by Advertising Age in 2010, three Great American Beer Festival medals in 2011, top-rated Scottish ale by BeerAdvocate.com and a Gold Medal at the 2012 Craft Brewer's Conference for G'Knight Imperial Red. The brewery looks forward to continued success as it expands its brewing operations to accommodate increased national and international distribution. Currently, Oskar Blues beers are sold in 27 states and five countries.

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media (GFM) is an award-winning public relations agency focusing on strategic communications, social media, reputation and crisis management and digital communications. Headquartered in Denver, GFM has nearly 30 team members across the country from Oahu, Hawaii, to Washington, D.C. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Qdoba Mexican Grill, Coors Brewing Company, Children's Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit www.groundfloormedia.com or get to know the agency on Twitter or Facebook.

About Oskar Blues

Three-dimensional brewing since 1999, Oskar Blues began the “Canned Beer Apocalypse” in 2002 when Dale's Pale Ale became America's first canned craft beer. The brewery has continued to innovate and now offers such well-known suds as Mama's Little Yellow Pils, Old Chubb, Gubna and Ten Fidy. The brewery operates three retail and restaurant locations in Colorado including Oskar Blues Grill & Brew, The Tasty Weasel Taproom and Home Made Liquids & Solids. The Oskar Blues Bonewagon can also be found on the streets of Colorado and at a number of annual beer-loving events. For more information, visit www.oskarblues.com, “like” Oskar Blues on Facebook, “follow” @oskarblues on Twitter or check out the Oskar Blues YouTube channel.