GroundFloor Media Adds NCSL and Syntrinsic to Growing Roster of Digital Strategy Clients

Denver-based agency to conduct strategic review of website architecture, content and design to improve overall brand and online presence

DENVER, Aug. 23, 2012 – GroundFloor Media (GFM), a Denver-based, integrated agency focusing on strategic communications, digital & social media strategy and crisis communication & reputation management, today announced the National Conference of State Legislatures (NCSL) and Syntrinsic Investment Counsel as two new clients of the Digital and Social Media Strategy division of the agency. Both companies have selected GroundFloor Media to manage the development and implementation of a new website, including an overhaul of the current site architecture, content organization and creative design.

Based in Colorado, NCSL is a national, bipartisan organization that serves the legislators and staffs of the states, commonwealths and territories in the U.S. The current website is home to more than 16,000 materials, providing policy research, legislative tracking and election reports, and technical assistance on the most pressing state issues. The redesigned site will reinforce NCSL's longstanding purpose to serve as a forum for the effective exchange of ideas, creating a bridge between the states and federal leadership on key local and national issues.

“GroundFloor Media has been instrumental in guiding us to a common purpose for the website, and identifying not only the technical architecture and design of the new website, but also the standards and procedures that will streamline its management and ensure the website remains a strong, relevant representation of the NCSL brand and our value to stakeholders,” said William Pound, NCSL executive director.

Dedicated to the stewardship of community and philanthropic resources, Syntrinsic has set out to redesign their website and other collateral materials to distinguish the boutique financial services firm from larger investment management companies. Their website and related marketing collateral need to tell a story and present a stronger link between the people and expertise at Syntrinsic and their mission to impact constructive social change.

“Our website serves as a critical gateway to find out more about our firm and introduce potential clients to Syntrinsic,” said Ben Valore-Caplan, managing partner of Syntrinsic. “From the outset, GroundFloor Media has taken a holistic approach, understanding the value of our website and the importance of leveraging it's content and design to differentiate Syntrinsic as a boutique firm that specializes in the financial services needs of large community and philanthropic organizations.”

GroundFloor Media's digital strategy and social media services focus on developing authentic two-way conversations online. GroundFloor Media develops the strategies, tactics and content to effectively engage target audiences with the brand, with the ultimate goal of building long-term relationships via the conversational nature of social media. Specific services include: online research and targeting; measurement and monitoring; SEO/SEM; influencer engagement techniques; online advertising and mobile apps; motion graphics and animation; brand enhancement; video production; and digital design and development, including websites and branded social media tools.

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, social media, reputation and crisis management and digital strategy. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Coors Brewing Company, Children's Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco Credit Union and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit or get to know the agency on Twitter or Facebook.