GroundFloor Media Wins National Industry Accolade with PR News Digital PR Award
Agency recognized for outstanding “influencer relations” digital campaign on behalf of LiveWellColorado
DENVER, Oct. 9, 2012 – GroundFloor Media (GFM), a Denver-based integrated agency focusing on strategic communications, digital and social media strategy, crisis communication and reputation management, received top honors at the PR News Digital PR Awards ceremony on Oct. 3, 2012 in New York City, taking home an award for Best Influencer Relations Campaign on behalf of LiveWell Colorado.
The LiveWell Moms ambassador program was launched organically (to friends and family of GFM and LiveWell Colorado), in collaboration with Launch Advertising and Rabble + Rouser, a digital agency, in May 2011 with 50 moms. The ambassador program is now more than 800 moms strong statewide, with additional “Super Moms“ blogging regularly for the website and several moms serving as media spokespersons for opportunities that have included Reuters, the Associated Press, and other print and broadcast stories across the state.
GFM also received an honorable mention in the New Digital Service/Product award category for its Online War Room,™ a proprietary crisis simulation tool allowing clients to mimic a wide range of online crisis and issues situations in real time, and test potential outcomes of crisis management actions.
“Receiving the top honors for the LiveWell Moms ambassador program is exciting and we are grateful for our outstanding partnership with LiveWell Colorado to help promote the critical work they do to prevent and reduce obesity across Colorado,” said Laura Love, founder and president of GFM. “We are thrilled to have been included as finalists for both the Digital Awards categories as there was intense competition from top global agencies and companies.”
Additionally, GFM recently received several Best Practices Awards from the Public Relations Global Network, of which the agency is a member. Winning campaigns included:
- Silver Award: Community Relations category for Make A Splash with USA Swimming Foundation
- Silver Award: Digital Communications category for the Online War Room
- Bronze Award: Social Campaign/Corporate Social Responsibility campaign for the launch of the LiveWell Moms ambassador program
About GroundFloor Media
Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, digital & social media strategy and crisis communication & reputation management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Coors Brewing Company, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit groundfloormedia.com or get to know the agency on Twitter or Facebook.