GroundFloor Media Wins Silver Leaf Awards at Colorado Healthcare Communicators 2012 Awards Dinner
Public relations agency recognized for special event and social media program supporting Children's Hospital Colorado's "Speak Up" Campaign
DENVER, Oct. 19, 2012 – GroundFloor Media(GFM), a Denver-based, integrated agency focusing on strategic communications, digital and social media strategy and crisis communication and reputation management, received two Silver Leaf awards in the special event and social media program categories during the Colorado Healthcare Communicators (CHC) 2012 Awards dinner. The event was conducted at The Sherman Street Event Center in Denver on Oct. 18.
GFM received both awards for work completed on behalf of Children's Hospital Colorado (Children's Colorado), as part of a grant the hospital received from The Colorado Trust to help build public will among Colorado moms to achieve improved access to health care for Colorado's children.
The first award, in the category of "events with up to 200 attendees/participants," was for the "Speak Up for Kids' Health at the Capitol" event, conducted in February 2012 in collaboration with Children's Colorado and the Colorado Children's Campaign. Divided into two parts, the event provided attendees with tools and information to empower them to speak up about the important issue of access to health care for children in our state. In addition, attendees had the opportunity to meet in person with state legislators and share their thoughts directly with the elected officials who are making health care decisions for Coloradans.
GFM's work with Children's Colorado in relation to the same public will-building grant was also recognized with a Silver Leaf award in the "social media, other social medium" category. GFM and Children's Colorado leveraged YouTube to encourage Colorado's moms to speak up for access to health care. Specifically, they created and posted videos to a dedicated Speak Up For Kids! playlist on Children's Colorado's YouTube channel that highlights Children's Colorado's advocacy-focused events, extending the audience reach and "shelf life" of these events. The videos include a call to action for moms and other viewers, particularly those who were unable to attend an event in person.
"For the fifth consecutive year, GroundFloor Media was recognized by the industry for its work on behalf of our health care and wellness partners," said Ramonna Robinson, managing partner and vice president of GroundFloor Media. "We have worked hard to build a strong health and wellness practice at GFM, and we are grateful to have such outstanding partners to work with."
Since the 1970s, CHC has honored professionals in public relations, communications and marketing through the annual Gold Leaf Awards competition. CHC is the only Colorado member organization that exclusively honors local health care communicators and marketing professionals.
About GroundFloor Media
Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, digital & social media strategy and crisis communication & reputation management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Coors Brewing Company, Children's Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit groundfloormedia.com or get to know the agency on Twitter or Facebook.