SlimGenics Selects GroundFloor Media as PR Agency of Record

Denver-based agency to increase brand awareness of SlimGenics as a leading provider of healthy weight control/management programs

DENVER, Oct. 30, 2012 - GroundFloor Media(GFM), a Denver-based, integrated agency focusing on strategic communications, digital and social media strategy and crisis communication and reputation management, today announced SlimGenics as the newest addition to its client roster. The Centennial, Colo., based company will leverage GFM’s background in working with notable health, wellness and consumer brands to raise the profile of its healthy weight management and preventive health care programs. Specifically, GFM will utilize its expertise in traditional media relations, community relations, reputation management and social media to increase awareness of SlimGenics in the company’s key markets, as well as nationally.

SlimGenics provides comprehensive weight reduction programs that are professionally supervised for the safest results, nutritionally designed to develop proper eating habits and coupled with behavioral education for long-term success. SlimGenics operates in Colorado, Minnesota and California and supports a national client base through its individualized Online Program. Since 2003, tens of thousands of participants have successfully lost weight and achieved and maintained a healthy weight with the SlimGenics program.

“We are very happy to have the opportunity to work with SlimGenics as its public relations agency of record and look forward to leveraging our experience in health and wellness and consumer products to help build awareness for itsexceptional line of services and products,” said Ramonna Robinson, vice president and managing partner of GFM.

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, digital and social media strategy and crisis communication and reputation management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Coors Brewing Company, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information, call 303-865-8110, visit groundfloormedia.com or get to know the agency on Twitter or Facebook.