GroundFloor Media Named Public Relations Agency of Record for Denver-based 34 Degrees

DENVER, Feb. 20, 2013 - GroundFloor Media (GFM), a Denver-based, integrated agency focusing on strategic communications, digital and social media strategy, and crisis communication and reputation management, was recently named public relations agency of record by 34 Degrees, makers of all-natural, wafer-thin crackers. GFM will provide strategic planning; and online content development and optimization.

“We are very excited about our partnership with 34 Degrees -- and not just because their products are delicious,” said Ramonna Robinson, vice president and managing partner of GFM. “The company has a great story to tell, and we know they will be passionate partners to work with. We look forward to using our food and beverage and consumer products experience to help raise awareness among consumers looking for the perfect companion to compliment their favorite cheeses, spreads, fruits and more.”

Headquartered in Denver, 34 Degrees was created in 2003 by people with a profound love of food. Made from only a handful of natural ingredients, 34° Crisps come in five Savory varieties including natural, sesame, cracked pepper, rosemary and whole grain, and they are baked in Colorado.

“We are thrilled to embark on this partnership with GroundFloor Media as they have a deep knowledge base in food brands and consumer goods, they naturally align with our brand objectives and bring creative thinking to our team,” said Craig Lieberman, founder of 34 Degrees. “Beyond that, they have an enthusiasm for our product line, making them the perfect team to tell our company’s story.”

To learn about 34 Degrees’ mission, sustainable efforts, community giving and full product line, visit 34-degrees.com. Or for real-time conversations and creative recipe ideas, join their social networks at www.facebook.com/34degreescrackers, www.twitter.com/34degrees and www.pinterest.com/34degrees/.

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, digital and social media strategy, and crisis communication and reputation management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Coors Brewing Company, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, USA Swimming, Bellco and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information about the agency and its other recent awards, visit groundfloormedia.com or get to know the agency on Twitter or Facebook.