New Direction IRA Engages GroundFloor Media to Expand National Strategic Communications Program

Colorado-based IRA administrator to prioritize investor education

DENVER, Feb. 21, 2013 – GroundFloor Media (GFM), a Denver-based, integrated agency focusing on strategic communications, digital and social media strategy, and crisis communication and reputation management, today announced New Direction IRA as the newest addition to its roster of financial services clients. The agency will manage media relations and thought leadership programs to increase awareness of the company’s investment education and record-keeping services for self-directed individual retirement accounts (IRA).

“New Direction IRA is carving out a niche in the financial services market that enables individual investors to think differently about investing their retirement funds,” said Laura Love, president and founder of GFM. “GFM looks forward to developing strategic communications programs to expand public awareness of these alternative investment options and New Direction IRA as an expert resource in the industry.”

Headquartered in Louisville, Colo., New Direction IRA administers more than $640M in assets on behalf of more than 8,300 account holders. From transaction funding to asset acquisition and documentation, New Direction IRA offers a comprehensive range of retirement account services and investment education resources.

Since its inception in 2003, New Direction IRA has been at the forefront of the self-directed retirement investment market. The company enables individual investors to take control of and diversify their tax-advantaged retirement funds using alternative asset opportunities such as real estate, precious metals, LLCs, notes and lending, and more.

As part of the program, GFM will research and identify company news and industry trends as the foundation of its strategic communications program. Specific efforts will include strategy planning, message development, press release development and distribution, bylined article contributions and speaker’s submissions that share best practice recommendations and industry insights from New Direction IRA.

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, digital and social media strategy, and crisis communication and reputation management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Coors Brewing Company, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, Bellco and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information about the agency and its other recent awards, visit or get to know the agency on Twitter or Facebook.