GroundFloor Media’s Online War Room™ Receives Top Award in the 2012 National Bulldog Awards for Excellence in Media and Publicity
Web-Based Crisis Simulator Recognized with Four Awards in 12 Months
DENVER, Feb. 26, 2013 - GroundFloor Media (GFM), a Denver-based, integrated agency focusing on strategic communications, digital and social media strategy, and crisis communication and reputation management, today announced it received a Gold Award in the 2012 Bulldog Awards for Excellence in Media and Publicity for its proprietary Online War Room™ (OWR). The agency was honored for the best microsite or specialty website of the year. This award is one of four recognitions for the OWR in 2012, making it the most award-winning product/service for the agency to date.
“Winning another national award for our Online War Room crisis simulator is extremely gratifying,” said Ramonna Robinson, managing partner and vice president of GFM. “As a boutique agency, dedicating time and resources to develop an online tool to support our crisis and issues management practice was an agency priority. The positive feedback we receive from clients after they complete a training session is validation that many companies are looking to fully prepare their teams for potential issues that arise online.”
Launched in December 2011, the OWR is an online, secure and proprietary tool that allows GFM to work closely with clients to create customized training sessions that mimic online crises and issues in real time, across multiple social media platforms such as Facebook, Twitter, blogs and online news outlets.
The service allows GFM to conduct simulations on-site or remotely, depending on clients’ wants and needs. When a simulation is being conducted, members of the GFM team join clients to provide instantaneous feedback and advice in response to other team members who are posting remotely using various pseudonyms/accounts. In addition, the OWR platform allows the agency to conduct training sessions either in real time (posting as quickly as comments and posts may occur on actual social networks), or to adjust the pace to fit the client’s comfort level.
Client feedback has been overwhelmingly positive since rolling out the OWR. GFM has conducted simulations with multiple clients including Qdoba Mexican Grill, Orange Leaf Yogurt, BNSF Railway, Colorado Garden Show, The Southcentral Foundation, Bellco Credit Union and SlimGenics. Through its membership in the Public Relations Global Network, GFM is working, or in discussions with partner agencies in Argentina, Sweden, Brazil and Russia to provide OWR training for their clients.
Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials. 2012 campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity. The 2012 award winning campaigns will be summarized in the Bulldog Media Relations Awards Hall of Fame magazine, which is to be published on May 31, 2012.
About GroundFloor Media
Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, digital and social media strategy, and crisis communication and reputation management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, Bellco, 34 Degrees and Starbucks Coffee Company have collaborated with GFM for more than a decade to deliver results-driven campaigns. For more information about the agency and its other recent awards, visit groundfloormedia.com or get to know the agency on Twitter, Facebook and Google+.