Digital PR Best Practices Shared at SBDC Workshop April 10

DENVER, April 3, 2013 – GroundFloor Media (GFM), a Denver-based, integrated digital and PR agency focusing on strategic communications, social media strategy, crisis communication and reputation management, will join other PR professionals in a discussion about PR in the Digital Age at a workshop presented by the Boulder Small Business Development Center (SBDC). At the Wednesday, April 10 event from 2:00 – 4:00 p.m., GFM team members and other panelists from across the state will discuss the importance of blending traditional and online/social media tactics to address proactive and reactive communications in the digital age. Panelists will also share personal experiences, best practices and answer audience questions. 

Participants will learn:

  • How the media has evolved in recent history and how “traditional” media is shrinking while “new media,” particularly in the form of social media and influencers such as bloggers have emerged
  • How the rise of digital communication has changed the way marketing, PR and communications professionals must approach outreach and issues management, particularly via social media
  • Best practices for blending traditional media outreach and social media strategies to achieve results

The workshop also provides an opportunity to network with like-minded professionals facing similar challenges and opportunities. Panelists will review attendee press releases and review Facebook pages and Twitter feeds for onsite critiques.

Panelists include: Janet Ehlers, online sales and marketing manager, Skirt Sports; Jim Licko, senior director of social media & digital strategy, GFM; Gil Rudawsky, senior director of communications, GFM; Iva Townsend, sales, community and special projects, Big Red F Restaurant Group; and Kate Lessman, corporate communications, Vail Resorts. Laura Love, founder and chief cultural officer of GFM is the moderator.

The PR in the Digital Age Workshop will be conducted at the Boulder SBDC main offices at 2440 Pearl Street, Boulder, Colo. The event is $40, or $20 with Boulder Chamber membership. For more information about the event or to register, visit

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, digital and social media strategy, and crisis communication and reputation management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, Qdoba Mexican Grill, Coors Brewing Company, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, Bellco, 34 Degrees and Starbucks Coffee Company have collaborated with GFM for the past decade to deliver results-driven campaigns. For more information about the agency and its other recent awards, visit or get to know the agency on Twitter, Facebook and Google+.