Door to Door Organics Engages GroundFloor Media as Agency of Record

DENVER, April 14, 2014 - GroundFloor Media (GFM), a Denver-based marketing communications agency specializing in strategic communications, digital & social media strategy and crisis communication & reputation management, today announced that it has been selected as the agency of record by Louisville, Colo.-based Door to Door Organics. GFM will develop and execute a strategic national media relations program to increase awareness for Door to Door Organics among current and potential customers as well as industry stakeholders and investors.

Founded in 1997 and headquartered in Louisville, Door to Door Organics has emerged as a market leader and high-growth “farm to table” ecommerce and lifestyle company focused in the natural and organic foods category. The company offers a variety of natural, organic and local products to help consumers make easy, healthy food choices for their families while supporting the communities in which they live. Door to Door Organics partners with 200 trusted, USDA-certified farmers and artisan producers across the country to bring the freshest seasonal fruits and vegetables and natural groceries to homes, schools and offices in nine states, with additional market expansion planned for 2014. The organization has close relationships with farmers and offers locally-grown produce whenever it's available because local foods are fresher, require less fuel to transport, and support the community. Door to Door Organics makes it easy to eat well by also offering meal-planning and Shop By Recipe® tools that help transform their farm-fresh food into delicious, healthy meals.

“Door to Door Organics’ mission is to empower people to eat good food,” said Cambria Vaccaro, vice president of marketing for Door to Door Organics. “Our customer experience is centered on enabling and inspiring customers to achieve the healthy and sustainable lifestyle they envision for themselves and their families, and we look forward to our partnership with GroundFloor Media as they help us share our story.”

The company was started based on the concept of creating fresh, simple, seasonal boxes of organic produce delivered right to the customer's doorstep. Since then, the company has expanded their service to include a wide selection of organic, local, humanely raised, and fair-trade foods.

“Door to Door Organics offers consumers high-quality local and organic products, and their customer service is outstanding – which I’ve experienced firsthand,” said Ramonna Robinson, president of GFM. “GFM is thrilled to have the opportunity to let others know about Door to Door Organics’ mission to promote sustainable, healthy living and how simple it can be to eat good food!”

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on strategic communications, digital & social media strategy, and crisis communication & reputation management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues Brewery, 34 Degrees, Qdoba Mexican Grill, Children’s Hospital Colorado, BNSF Railway, LiveWell Colorado, Bellco, and Habitat for Humanity of Metro Denver have collaborated with GFM during the past 12 years to deliver results-driven campaigns. For more information about the agency and its award-winning work, visit or get to know the agency on Twitter, Facebook and Google+.