Door to Door Organics Kicks Off Inaugural Shop Online for Groceries Month
Month-long celebration will highlight benefits of online grocery shopping with customer sweepstakes offering $1,000 in free Door to Door Organics groceries
LOUISVILLE, Colo. (Aug. 4, 2014) – Door to Door Organics, a leading natural and organic online grocer, today declared August 2014 as the first annual Shop Online for Groceries Month and Aug. 8, 2014, as Shop Online for Groceries Day. Throughout August, Door to Door Organics will celebrate how the booming online grocery shopping movement is empowering consumers nationwide to redefine how they plan meals and shop for food.
Once written off as a dot-com experiment gone wrong, the online grocery industry has experienced a tremendous resurgence in recent years as leaders like Door to Door Organics leverage cutting-edge e-commerce technology to offer consumers an easy and convenient way to shop for their favorite foods. The online grocery industry currently represents two percent of the $650 billion in domestic grocery spending and is expected to increase to 11 percent of the total market by 2023. According to Door to Door Organics, much of this growth can be attributed to online grocers gaining a better understanding of not only how consumers want to shop, but also how they want to live.
“Door to Door Organics is at the center of a lifestyle movement that is fundamentally changing how people relate to, source and prepare their food,” said Chad Arnold, CEO of Door to Door Organics. “This focus on lifestyle is a big part of what is driving the success of the online grocery shopping industry in recent years. For example, convenience is a huge benefit for our customers, but they also value a curated product selection and a guided shopping experience that support how they want to shop and live. We are proud to be part of an industry that is changing consumer behavior in a meaningful way, and I hope other online grocers will join us in celebrating Shop Online for Groceries Month in the years to come.”
Door to Door Organics is celebrating the inaugural Shop Online for Groceries Month in a variety of ways. In the 11 U.S. states and 30 cities where Door to Door Organics currently operates, the online grocer is specifically recognizing Shop Online for Groceries Day on Friday, Aug. 8. On this day, Door to Door Organics customers are encouraged to explore new recipes, try new fruits and vegetables with their family, and learn more about the local farms where Door to Door Organics sources nearly 70 percent of its organic produce during the growing season.
Door to Door Organics is also celebrating Shop Online for Groceries Month with a sweepstakes on Facebook. This sweepstakes is open to anyone who lives in an area where Door to Door Organics delivers. Customers and fans can enter daily from Aug. 1 through Aug. 11 for a chance to win $1,000 in free groceries. All new Door to Door Organics customers will also be given a discount code to save $10 on their first order.
“Customers trust Door to Door Organics not just because online shopping gives them more time to do what they love; they also rely on us to support a healthy lifestyle that, for many, includes the highest-quality, locally sourced, organic produce and the best natural grocery items made in their communities and beyond,” Arnold added. “By understanding what truly matters to our customers, we’re able to cultivate long-lasting relationships and offer products – like our Local Farm Box – that blend the best of both worlds: convenience and a strong commitment to local and organic.”
Door to Door Organics offers a rich online shopping experience that maximizes time savings with unique, user-friendly features such as:
- Guided shopping experience that displays foods alongside recipes that use those ingredients
- Products organized based on personal buying behaviors
- Time-saving tools such as Restock to quickly fill your basket with the items you purchase most frequently; Shop by Recipe® to plan weekly meals around seasonal produce; My Plan recipe planner, and My Shopping List, among others
About Door to Door Organics
Door to Door Organics is empowering its customers with new, easier ways to shop, plan and cook family meals, and make healthier food choices that also support their local communities and the environment. The Company delivers fresh, high-quality, organic, natural and local food directly to homes, offices and schools throughout the West, Midwest and East Coast. For more information, visit www.doortodoororganics.com or find us on Facebook.