The Denver Post Community Engages GroundFloor Media to Align Communications for its Community Giving Programs

GFM to provide expertise in messaging, social media and SEO

DENVER, Dec. 17, 2014 – GroundFloor Media (GFM), a Denver-based marketing communications agency specializing in public relations, social media strategy & engagement, digital & creative services and crisis & issues management, announced today that it has been hired by the Denver Post Community to provide messaging support, along with social media planning and SEO counsel.

Specific efforts will include the development of content for a variety of vehicles, including a messaging platform, social media and website navigation recommendations. The agency will build a robust social media engagement content calendar for the Denver Post Community, along with offering ongoing social media strategic counsel. In addition, it will develop a recommended search engine optimization strategy to help drive target audiences to the Denver Post Community’s online and social media properties and boost the success of its website.

“Giving back is a cornerstone of our business, so partnering with the Denver Post Community, which exists solely to support the efforts of hundreds of Denver-area nonprofit organizations, programs and events, is a natural fit for us,” said Ramonna Robinson, president of GFM. “We are enthusiastic about the opportunities we see for raising the Denver Post Community and its programs’ profiles and broadening its audience via a variety of communications strategies.”

The Denver Post, through the Denver Post Community programs including the Denver Post Community Foundation and Denver Post Charities – Season to Share/McCormick Foundation Fund, raises and distributes funds to local nonprofit organizations throughout Colorado to improve and enrich the lives of those in the community. Specifically, the Denver Post Community Foundation, a 501(c)3 nonprofit organization, raises and distributes funding that focuses on four primary areas: arts and culture, education and literacy, children and youth, and human services throughout Colorado. The Denver Post Community Foundation raises funds primarily through nine signature events and programs, including Baskets of Joy, Cheyenne Frontier Days Train, Colorado State Spelling Bee, Passport to the Arts, Pedal the Plains Bicycle Tour, Pen and Podium, Ride the Rockies Bicycle Tour, Underground Music Showcase, and Unique Lives and Experiences.

“We are excited to partner with GroundFloor Media to help us solidify our messages and raise awareness for the Denver Post Community’s mission and programs and the value we provide to the community,” said Tracy Ulmer, community relations director, The Denver Post and executive director, Denver Post Community Foundation. “Our story is a compelling one – last year alone, through the Denver Post Community programs The Denver Post contributed more than $4 million in value – via grants, corporate contributions, volunteer efforts and in-kind advertising – to support the efforts of hundreds of outstanding charitable agencies and events in our community.”

To learn more about the Denver Post Community and its programs, visit http://www.denverpostcommunity.com.

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on public relations, social media strategy & engagement, digital & creative services and crisis & issues management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues, Qdoba Mexican Grill, Children’s Hospital Colorado, BNSF Railway, Bellco, 34 Degrees and Habitat for Humanity of Metro Denver have collaborated with GFM during the past decade to deliver results-driven campaigns. For more information about the agency and its award-winning work, visit groundfloormedia.com or get to know the agency on Twitter, Facebook and Google+.