Arapahoe/Douglas Mental Health Network Engages GroundFloor Media to Develop and Launch New Brand Campaign
DENVER, March 11, 2015 – GroundFloor Media (GFM), a Denver-based marketing communications agency specializing in public relations, social media strategy & engagement, digital & creative services and crisis & issues management, announced today it was hired by Arapahoe/Douglas Mental Health Network (ADMHN) to develop and launch a new brand name and identity for the organization. The branding efforts will assist in effectively positioning the organization for success in today’s new health and wellness industry among clients, doctors, counselors, health care partners and the community. In addition, GFM recently provided media relations support for the announcement of Smart-Girl program joining ADMHN to become part of their prevention line of services.
In the coming months, GFM will work with ADMHN specifically to provide strategic counsel and creative services to develop an organizational name, a brand identity package, collateral materials, key messages and positioning platform, communication planning, digital and social media counsel and website development.
“We are very excited to partner with ADMHN on this major rebranding and communications initiative,” said Ramonna Robinson, president of GFM. “We have a deep bench of expertise in the health care and wellness industries and are enthusiastic about the helping the organization develop a name, look and brand that resonates with its core audiences at a time when mental health is being prioritized in Colorado.”
ADMHN, a comprehensive community mental health center founded in 1955, is responsible for mental health programs serving residents of Arapahoe County (not including the City of Aurora), Douglas County and the south metro area. They provide professional, culturally inclusive mental health and substance abuse services, including outpatient services such as individual, family, marital and group counseling and psychiatry– plus a full range of specialized programs including an acute treatment unit, programs for those with severe and persistent mental illness, and more.
About GroundFloor Media
Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on public relations, social media strategy & engagement, digital & creative services and crisis & issues management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues, Qdoba Mexican Grill, Children’s Hospital Colorado, Boulder Community Hospital, Colorado HealthOP, COPIC, BNSF Railway, Bellco, 34 Degrees and Habitat for Humanity of Metro Denver have collaborated with GFM during the past decade to deliver results-driven campaigns. For more information about the agency and its award-winning work, visit groundfloormedia.com or get to know the agency on Twitter, Facebook and Google+.