Lutheran Family Services Engages GroundFloor Media to Develop Strategic Message Platform and Conduct SEO Campaign

DENVER, April 15, 2015 – GroundFloor Media (GFM), a Denver-based marketing communications agency specializing in public relations, social media strategy & engagement, digital & creative services and crisis & issues management, announced today that Lutheran Family Services Rocky Mountains (LFS) selected GFM to conduct an SEO campaign for the organization and to develop a strategic message platform for the Older Adult & Caregiver Services program (OACS). The message platform will be developed to help LFS leverage its older adult program’s mission, care management and mental health counseling services provided to the community and to broaden its audience and client base. The SEO program will help increase online visibility and exposure among relevant audiences who may not be familiar with Lutheran Family Services.

“We’re proud to partner with Lutheran Family Services on these projects that will allow the organization to increase awareness for services that are essential to our community,” said Ramonna Robinson, president of GFM. “According to the Colorado of Department of Human Services, Colorado has one of the fastest growing aging populations in the U.S. Thankfully, OACS is here to serve the countless individuals who need support in navigating the challenges related to aging.”

The OACS program provides care management and mental health services to older adults and their families/caregivers helping them navigate the complex issues related to aging, including assessments and planning for short-term and long-term needs; presentation of care options and resources; consultation and support for both local and long-distance loved ones; connecting with health care providers; counseling for older adults and family members; and assistance in sorting through Medicaid and other health insurance systems. In 2014, LFS provided OACS to more than 300 older adults and caregivers.

About GroundFloor Media

Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on public relations, social media strategy & engagement, digital & creative services and crisis & issues management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues, Qdoba Mexican Grill, Children’s Hospital Colorado, Boulder Community Hospital, Colorado HealthOP, COPIC, BNSF Railway, Bellco, 34 Degrees and Habitat for Humanity of Metro Denver have collaborated with GFM during the past decade to deliver results-driven campaigns. For more information about the agency and its award-winning work, visit groundfloormedia.com or get to know the agency on Twitter, Facebook and Google+.

About Lutheran Family Services

Lutheran Family Services believes that all people, from the newborn to the most elderly, are valued members of our community. Every day we provide help and support to children and families, because everyone deserves HOPE during the most challenging times of their lives. To learn more about the important services they offer, visit http://www.lfsrm.org/caregiver-services.