Food and Beverage Client Roster Grows as GroundFloor Media Partners with Earth Balance
DENVER, April 29, 2015 - GroundFloor Media (GFM), a Denver-based marketing communications agency specializing in public relations, social media strategy & engagement, digital & creative services and crisis & issues management, announced today a partnership with Earth Balance®, makers of a variety of plant-based, vegan products such as buttery spreads, nut butters and snacks. GFM helped Earth Balance announce its Responsible Palm Oil Commitment and is developing an ongoing national media relations campaign designed to raise awareness of the benefits of choosing a plant-based and dairy-free approach to eating.
“We are very excited about our partnership with Earth Balance -- and not just because their products are so exceptional in every way,” said Ramonna Robinson, president of GFM. “The company has a great story to tell and is committed to building a community focused on the benefits of plant-based and dairy-free diets. We look forward to sharing in this mission and, ultimately, helping people cook and eat in a more conscious way.”
All Earth Balance products are plant-based, vegan, made without artificial flavors and hydrogenated oils, and are free from lactose and eggs, offering a delicious alternative for individuals with food sensitivities and those seeking plant-based options of their favorite foods. Earth Balance strongly supports the Non-GMO Project and sustainable agriculture practices, and all Earth Balance products are made without genetically modified ingredients. The company also plans to source 100 percent of its palm oil from independently verified responsible vendors by the end of 2015. Earth Balance is owned by Boulder Brands, (NasdaqGM: BDBD).
“We are thrilled to begin this partnership with GroundFloor Media because of their rich experience in the consumer packaged goods space, especially with like-minded companies located along the Colorado Front Range,” said Adriane Little, category director for Earth Balance. “Beyond that, many of the team members are also Earth Balance consumers, so they have a natural enthusiasm for our products, making them the perfect team to tell our company’s story.”
To learn more about Earth Balance, visit www.EarthBalanceNatural.com. Or for real-time conversations and creative plant-based recipe ideas, join https://www.facebook.com/earthbalancenatural, https://twitter.com/earth_balance and https://www.pinterest.com/earthbalance/.
About GroundFloor Media
Staffed entirely by seasoned industry pros, GroundFloor Media is an award-winning, integrated agency focusing on public relations, social media strategy & engagement, digital & creative services and crisis & issues management. Headquartered in Denver, GFM has more than 35 team members across the country. Additionally, the agency has global reach across six continents through its membership in the Public Relations Global Network (PRGN). Ambitious brands like Oskar Blues, 34 Degrees, Qdoba Mexican Grill, Children’s Hospital Colorado, BNSF Railway, Bellco and Habitat for Humanity of Metro Denver have collaborated with GFM during the past decade to deliver results-driven campaigns. For more information about the agency and its award-winning work, visit groundfloormedia.com or get to know the agency on Twitter, Facebook and Google+.