Gil Rudawsky | Vice President
Biography | The Real Story
Gil Rudawsky brings more than two decades of communications and journalism experience to GFM. This translates into expert counsel for our clients, particularly in the areas of issues management, reputation management and public policy campaigns. When it comes to client crises/issues, he has helped clients navigate class-action lawsuits, government investigations, product recalls, employee issues, financial malfeasance and community and legislative issues.
Gil is a former journalist with experience managing and covering numerous crisis events such as executive indictments, legislative battles, school shootings, forest fires and economic and political issues. He is a regular contributor to Ragan's PR Daily and the Denver Business Journal on crisis communication issues and is quoted locally and nationally regarding crisis/issues management topics.
At GFM, Gil leads a variety of accounts that cover various specialties including crisis communication and public policy. He has helped companies and organizations maintain a strong reputation during all types of crises. Gil also works with clients looking to influence or gain support for public policy issues.
Prior to joining GFM, Gil was deputy editor on the business and metro desks at the Rocky Mountain News. He covered major scandals and events and interviewed high-profile individuals including President Bill Clinton, Hunter S. Thompson and Benjamin Netanyahu. Gil estimates being pitched by PR professionals at least 50,000 times in his reporting career, which helps him craft pitches and story angles that resonate with reporters.
A Colorado native, Gil worked at newspapers in Aspen, Colo.; Florida; and Boulder, Colo., before being hired by the Rocky as a reporter covering the skiing and tourism industry.
He graduated from the University of Southern California (USC) with a philosophy degree and was a member of USC’s swim team. He also attended the University of Colorado Graduate School of Journalism. Gil is a member of the Society of Business Editors and Writers and was an Environmental Business Fellow for the Property and Environmental Research Center and a Business and Economics Fellow for the National Press Foundation.
Gil lives in Boulder with his wife and son. When he’s not at work or spending time with his family, he’s either on his road or mountain bike or trying to put together a foursome for 18 holes of golf.
Biography | The Real Story
A first-generation American, Gil Rudawsky grew up eating hummus and baba ganoush long before they were considered “mainstream fare.” But then again, being ahead of the curve has always been a comfortable post for this former journalist and lifelong overachiever. Captain of Cherry Creek High School’s state-championship swim team, a member of the Copper Mountain ski racing team, a graduate of the University of Southern California with a degree in philosophy - Gil was destined to continue down the path of perfection. Did we mention that he was on USC’s swim team, too?
But in the early 1990s, when he found himself in the lowest position on the newsroom totem pole at The Aspen Times, he managed to muster a fair deal of fear and loathing for his chosen profession.
Fortunately for Gil, it was around the same time that he was befriended by another Aspen-based writer. Good thing he was a swimmer, because after many nights of trying to drown his sorrows at the Jerome Bar alongside gonzo journalist Hunter S. Thompson, he received the best advice of his career. Gil was letting fly his frustrations about his role as a cub reporter when Thompson told him, “That’s exactly where you want to be. People will talk to you, and you’ll get the best stories and you’ll remember it as the best time in your career.” Gil still keeps a stack of their correspondence handy. Not for the celebrity factor, but because so much of Thompson’s advice was spot-on. In fact, Gil went on to receive several awards for excellence in journalism for stories in papers from Florida to Colorado.
Still, he doesn’t rest on past accolades and accomplishments. Instead, he attributes his success to credibility: “You can’t earn it overnight, and you can lose it in a heartbeat. It’s based on a lifetime of fairness, honesty and integrity.”
On the iPod: Eddie Vedder's "Ukulele Songs"
Collections: Baseball hats, favorite is a "Baltimore Colts" hat
Guilty Pleasure: Colorado whiskey
The inside scoop: He starts everyday reading the obituaries
Recent Blog Posts by Gil Rudawsky
- May 23, 2017 – Media Questions During A Crisis – It’s difficult to prepare for a crisis, particularly one that involves media coverage. To help... [more]
- April 14, 2017 – The Art of an Apology Tested in the Past Week – It’s been a week of very public apologies: Pepsi, United Airlines and White House press secretary... [more]
- February 17, 2017 – Journalism and Growing Trend of Click-Baiting – https://www.youtube.com/watch?v=fYWtbMb8Fhw HBO’s John Oliver takes on the media’s attempts... [more]
- December 14, 2016 – Respond to a Social Media Crisis #LikeABoss – This year created a library full of social media crisis communication case studies, both what to do... [more]
- October 21, 2016 – Reprise: What You Say Can and Will Be Used Against You – Given the non-stop media chatter about leaked or hacked emails and recorded conversations, here is... [more]