Jeremy Story | Vice President

Biography | The Real Story

Jeremy Story is a seasoned communications professional with nearly 20 years of experience developing and executing high-profile communications campaigns for organizations ranging from the Fortune 100 to private startups. As vice president of GroundFloor Media (GFM), he provides strategic counsel to our clients and plays an integral role in the company’s operations, business development and marketing efforts.

Jeremy’s career has been split almost equally between agency and corporate communications positions. On the agency side, Jeremy was most recently the president of PR and branding firm Dovetail Solutions, managing day-to-day operations and client activities for more than a dozen clients, such as Faegre Baker Daniels, Grant Thornton and HOK Architecture. Before that, he co-founded and spent five years as partner of boutique PR firm Story + Welch, servicing clients such as H&R Block, Newmont Mining and tw telecom. Earlier in his agency career, Jeremy was a vice president for global PR firm Weber Shandwick, where he led a 14-person agency team for health care benefits provider CIGNA Corp. and managed projects for clients such as ExxonMobil, American Airlines and Sprint.


On the corporate side, Jeremy was the director of corporate communications for StorageTek, overseeing the company’s communications strategy during its $4.1 billion acquisition by Sun Microsystems and heading an 11-member team responsible for corporate communications, media and analyst relations, community affairs and government relations. He previously led all of the communications activities for Silicon Valley technology startup Ishoni Networks (acquired by Philips Electronics), including strategically managing its $1.8 million annual marketing budget. Jeremy also worked for major telecom provider US West, ultimately as a PR director responsible for the company’s $1.2 billion data networking and Internet division, as well as for its industry analyst program.


His work has been recognized with a number of awards, including the PR industry’s highest honor, the PRSA Silver Anvil.

Jeremy earned a bachelor’s degree in English and Journalism from Baylor University, and conducted graduate studies in journalism and integrated marketing communications at the University of Colorado Boulder. He lives in Genesee with his wife and daughter. One of Jeremy’s personal goals is to travel to all seven continents – so far, he’s checked off Europe, Asia, Africa and, of course, North America.

Biography | The Real Story

Jeremy Story, Senior Director of Communications for GFM, grew up on the lush, green, tree-lined streets of Atlanta. He now happily calls Colorado home, be he still gets a little homesick in the springtime.

Jeremy lived up to his name from an early age. He started off as editor of his high school newspaper, then onto editor of his college newspaper, and then the real world where he worked as a copyeditor and reporter before making the move to ‘the dark side’ (although, truth be told, GFM’s LoDo offices have a great deal of natural light).

As a native Atlantan, one of his heroes is Martin Luther King, Jr., whose legacy pulsed throughout the city during his childhood since the civil rights icon lived there. MLK struck Jeremy as the ultimate master of public relations – influencing people through the power of his ideas and character rather than through force. It’s no surprise, then, that as an adult Jeremy blended writing and the art of persuasion as he fashioned a successful career in public relations and marketing.

But before he started on the path to write-ousness (sorry) he hawked hammers at a mom-and-pop hardware store, if you’re old enough to remember those. But, it was slinging the real ‘hard’ wares that he considers to be his worst job ever. You see, for very short time, Jeremy worked as a bartender. Why so short-lived? Because he didn’t know how to make any drinks. In fact, if the drink wasn’t named for what was in it, like Rum & Coke, he had to ask his secret mentor, Mr. Boston.

And the playlist on his iPod is just as mixed up as one of his drinks, thanks to his daughter. She cleverly devised a way to buy music from his iTunes account, so the playlists are heavy on Justin Bieber, Selena Gomez and Ariana Grande.

When he’s not rocking out to Beebs while drinking a cocktail that he didn’t mix himself, Jeremy enjoys vacationing in Steamboat, traveling internationally, spending time with his family, and of course, doing his own taxes. What? Yes, you read that correctly. Unlike most communication mavens, Jeremy has mastered both the right and left sides of the brain, taking pleasure in tallying the numbers and making sure they work out correctly, which he claims is like a puzzle that’s fun to finish. On the flip side, nothing is as puzzling to him as slow left-lane drivers. That, and 70s music. Which leaves one curious about his stand on The Eagles’ “Life in the Fast Lane”.

Recent Blog Posts by Jeremy Story