Jill Petersen | Senior Director of Communications

Biography | The Real Story

Jill Petersen brings more than 15 years of communications experience to GFM, having worked with both consumer and business-to-business clients. She has helped drive multifaceted communications programs for GFM clients including Bellco, Arrow Electronics, LiveWell Colorado, Alta Colleges, BNSF Railway, USA Swimming and USA Cycling.

Before joining GFM, Jill served as director of public relations at EffectiveUI, a Denver-based user experience agency, where she led the PR, analyst relations, corporate communications and social media programs. During her tenure, she significantly increased the company’s thought leadership, grew its media presence by more than 200 percent and drove new customer leads that were directly attributed to PR/AR. Jill also established the company’s social media program and helped create a considerable following on Twitter and Facebook as well as the corporate blog.

Previously, Jill was account director of Text 100 Public Relations’ Seattle office, overseeing all facets of client accounts to ensure that the day-to-day programs reached the right audiences in the right places and were in line with the clients’ strategic business goals. She provided strategic direction for technology clients such as Xerox Office Group, Xerox Global Services, ViewSonic Corp. and Varolii Corp.

Jill worked with Xerox throughout the company’s corporate turnaround and played a key role in developing programs and messaging to support its re-positioning. As part of this effort, she drove a successful brand awareness campaign for Xerox that won a PRSA Silver Anvil award.

Before joining Text 100, Jill managed public relations programs for technology, business-to-business and consumer clients at Ogilvy Public Relations, including Xerox Office Group, Uniden America Corp., EAS, Jones Knowledge Group and Warren Miller Entertainment’s 2003 film tour, Journey.

A true Colorado native, Jill earned her bachelor’s degree in business administration, marketing at Colorado State University and enjoys all the things Colorado has to offer, including skiing, hiking, camping and cycling. Jill lives in Centennial with her husband and two children.

Biography | The Real Story

Sunshine girl
A Denver girl born and raised, Jill Petersen enjoyed a stint in Seattle and then made the move back to Colorado, citing the city’s 300 days of sunshine for her happy homecoming.

When she was 13, like every other girl who grew up before cell phones, Jill decided she needed her very own landline in her bedroom. But unlike a lot of parents, hers used this as a teaching opportunity, hoping to instill some sort of work ethic in their young daughter. So she went to work for an insurance agency, pulling in $3.15 per hour churning out microfiche copies of client files. Was it boring work? Um, well, yes. But was she able to save enough dough for the phone? Absolutely. She was also able to learn a valuable lesson in diligence along the way – one she employs to this very day.

Jill loves spending time with her husband, their two children and dog. A true Coloradan, she skis, camps, bikes and hikes as often as she can. As long as there are no walls around her, she’s happy. But when forced indoors, she loves to cook. Whether it’s making up recipes, trying out new ones or just throwing some things together, to her there’s nothing better than cooking a great meal for family and friends.

Loyal, driven and compassionate, though admittedly stubborn, she tends to get bothered by inconsiderate people. (Is this a good time to mention that she grew up with an older brother?) She values the importance of simply being a good person, being nice to people, helping people who need it and giving others the benefit of the doubt. We couldn’t agree more, and we’re quite lucky to have someone on board with such a good heart.

Jill and her family live in Centennial. And even though she’s got that work ethic, she doesn’t mind tuning out every now and then. Just ask her travel agent, who is likely busy booking her next tour of Mexico or Hawaii.