Laura Love | Founder and Chief Cultural Officer
Biography | The Real Story
As the founder of GroundFloor Media (GFM), Laura Love provides vision and leadership for the Denver-based agency she founded in 2001. In the past 14 years, Laura has taken a business she started in her basement in Boulder, Colo., and built it into one of the region’s fastest growers, boasting a national client base that has included Coors Light, Starbucks Coffee Company, Qdoba Mexican Grill, the Special Olympics USA National Games, Children's Hospital Colorado, Level 3 and BNSF Railway.
The agency is an award-winning marketing communications firm that was named the Best Boutique Agency to Work For in the nation by The Holmes Report, an influential public relations industry newsletter. It was also recognized by the Denver Business Journal as one of the top small companies on its Best Places to Work list for seven years in a row. The agency was also honored by the Denver Metro Chamber of Commerce as the number two top Small Business of the Year and has twice been named to Outside Magazine’s annual “Best Places to Work” list.
Laura was named by Governor John Hickenlooper to the Denver 150, an honor that recognized 150 unsung heroes for their contributions to the Denver community. Laura was also named a finalist for the Denver Business Journal’s 2006 and 2007 Outstanding Women in Business awards, an accolade that recognizes women in Denver for their significant contributions to their industry and their community. She was also recognized as one of the “Forty under 40” by the Denver Business Journal. On an international level, Laura was honored with the Kauffman Community Award for her personal and corporate commitment to the Tennyson Center for Children, an award honoring outstanding individual entrepreneurs who have made a significant difference in their local communities.
Laura understands the importance of community involvement and is committed both personally and professionally to helping whenever possible. Since she started the agency, Laura has dedicated at least 10 percent of GFM’s work to nonprofit clients and pro bono accounts, and she is currently in the process of launching GFM’s new private foundation. Additionally, Laura and her team members are committed to various non-profit organizations throughout the country. She is past president of the Colorado chapter of the Entrepreneur’s Organization (EO); serves on the Downtown Denver Partnership Management Group; and is a member of the Colorado Women's Chamber of Commerce, the communications and marketing committee for The Denver Foundation and the Denver Art Museum marketing & strategic alliance committee. She is also active on the boards of several organizations, including Downtown Denver Inc., Tennyson Center for Children and Colorado Business Committee for the Arts.
Drawing from a background in journalism and extensive experience in media relations, Laura earned a master’s degree in journalism from Northwestern University and a bachelor’s degree from Vanderbilt University. In her spare time, she continues to learn a few things from her growing family that now includes a pre-teen daughter and two young sons that never seem to stop moving. She dreams about running (or actually finishing) half marathons again, tries to break away to the mountains, and travels internationally whenever she can.
Biography | The Real Story
The idea for GroundFloor Media actually came to Laura Love at a Boulder bagel shop while enjoying a large Diet Coke. She quickly scribbled out an outline for the business on a napkin, and, as they say, the rest is history.
Well, to be honest, the rest of history goes something like this: an Oklahoma City family spent one 1970s Christmas bringing their new bundle of “Love” home from the hospital – in a bright red stocking. Somehow this only made Laura more driven. Perhaps she didn’t want to spend her entire life dressed in a sock. So when her first job offer after grad school came – a TV-weather-girl gig to be named “Love in the Morning” – she politely told them to “sock it” and took a job managing events for an agency that worked with the White House. These days, she’s still an amazing organizer who isn’t afraid to pitch in and help her team.
Laura loves spending time with her daughter and two young sons, catching up with old friends across the globe, laughing at herself, traveling and attempting to write her first book. All made a bit more palatable with a fresh hot cup of Americano after an even hotter game of Ms. Pac Man. She de-stresses with weekend getaways, a glass of good wine and laughing about the drama that consumes 7th grade girls with new boyfriends each day… hopefully in that order. She also enjoys hiking, hitting the blackjack tables in Vegas, racking up frequent flier miles, riding her new bike (although not very well) and renovating at 1904 farmhouse that she intends to move into if it doesn’t fall down first. As if she’s not busy enough with all that, she is active in the Colorado chapter of Entrepreneur’s Organization (EO), volunteers at her church and with the Tennyson Center for Children, and sits on numerous other boards. Impressed? Well be sure you look her in the eye when you say so. Nothing makes her more suspicious than someone who won’t.
On the iPod: Lady Antebellum, Train, Contemporary Christian, Indigo Girls
Pet Peeve: Entitled people
Collections: Rental properties
Guilty Pleasure: Americanos with some Stevia thrown in for good measure
The inside scoop: Wore bright red “Sally Jesse Raphael” glasses, silver braces and had a Flock of Seagulls haircut in high school