Laura Love | Founder and Chief Cultural Officer
Biography | The Real Story
In 2001, Laura Love decided to take a leap of faith and create a public relations agency that was unlike any she had experienced before. Drawing from a background in journalism and extensive experience in media relations, she launched GroundFloor Media (GFM) out of her basement in Boulder, Colo., with a focus on hiring senior-level talent who both served as strategists and handled tactical execution for clients. Sixteen years later, the peer-to-peer model still stands, and GFM is now an award-winning communications firm focused on public relations and crisis & issues management and staffed by nearly 40 seasoned professionals. In 2016, Laura co-founded GFM’s sister agency, CenterTable, offering social media, digital advertising, website design and development, SEO, video production, creative campaigns and content development.
GFM has been recognized four times by OUTSIDE magazine as one of the top five “Best Places to Work” in America (including twice at No. 1). GFM was also named the Best Boutique Agency to Work For in the nation by The Holmes Report, an influential public relations industry newsletter. It was also recognized by the Denver Business Journal as one of the top small companies on its Best Places to Work list for seven years in a row. In 2016, GFM was named a Certified B Corporation® by the global nonprofit B Lab®, which recognizes companies meeting the highest global standards for corporate transparency, accountability and social and environmental performance.
In 2015, Laura created GFM’s primary charitable giving arm called The Get Grounded Foundation. The private 501(c)(3) foundation provides one-year community grants for new or expanded, innovative or entrepreneurial programs or projects within an existing, qualified nonprofit that directly support the healthy development of at-risk or neglected youth between the ages of 3 and 13 in the Denver Metro area.
Community involvement is not only a passion, but a way of life for Laura. Since she launched the agency, Laura has dedicated at least 15 percent of GFM’s work to nonprofit clients and pro bono accounts. She serves on numerous boards including Havern School, Rocky Mountain Children’s Law Center and Tennyson Center for Children. She is also past president of the Colorado chapter of the Entrepreneur’s Organization (EO).
Laura earned a master’s degree in journalism from Northwestern University and a bachelor’s degree from Vanderbilt University. In her spare time, she likes to dabble in real estate investing, is a frustrated interior designer and can’t figure out why she is always last on the Peloton leader board. Her teenage daughter just got her driver’s license (so she encourages you to please stay off of the road), and her two young sons may have given her a gray hair or two, but they also always keep her laughing.
Biography | The Real Story
The idea for GroundFloor Media actually came to Laura Love at a Boulder bagel shop while enjoying a large Diet Coke. She quickly scribbled out an outline for the business on a napkin, and, as they say, the rest is history.
Well, to be honest, the rest of history goes something like this: an Oklahoma City family spent one 1970s Christmas bringing their new bundle of “Love” home from the hospital – in a bright red stocking. Somehow this only made Laura more driven. Perhaps she didn’t want to spend her entire life dressed in a sock. So when her first job offer after grad school came – a TV-weather-girl gig to be named “Love in the Morning” – she politely told them to “sock it” and took a job managing events for an agency that worked with the White House. These days, she’s still an amazing organizer who isn’t afraid to pitch in and help her team.
She de-stresses with weekend getaways, a glass of Casamigos Blanco Tequila and laughing about the drama that consumes 11th grade girls with new boyfriends each day… hopefully in that order. She also enjoys hiking, hitting the blackjack tables in Vegas, racking up frequent flier miles, riding her new Peloton (although not very well) and continuing to find new things to fix in her modern farmhouse that she built. As if she’s not busy enough with all that, she is active with Havern School running their Capital Campaign and serving on the board of the Tennyson Center for Children. Be sure you look her in the eye when you say no. Nothing makes her more suspicious than someone who won’t.
On the iPod: Lady Antebellum, Train, Contemporary Christian, Indigo Girls
Pet Peeve: Entitled people
Collections: Rental properties
Guilty Pleasure: Americanos with some Stevia thrown in for good measure
The inside scoop: Wore bright red “Sally Jesse Raphael” glasses, silver braces and had a Flock of Seagulls haircut in high school