Ramonna Robinson | President
Biography | The Real Story
As the president of GFM, Ramonna Robinson’s focus on innovation, as well as her attention to detail, creativity and knack for navigating the unexpected, have earned her an unparalleled reputation in this industry with clients and competitors alike. Since joining the firm in 2005, Ramonna has been instrumental in leading integrated teams that have secured marquee clients, expanded the service lines and client offerings GFM provides, and garnered awards that recognize the agency’s unique culture.
Ramonna’s career path is atypical – from USA Gymnastics to Indiana Sports Corporation to the Lakewood Police Department to Swedish Medical Center – yet, that journey provided her with a wide array of experiences that benefit GFM’s clients today. Her extensive background across a variety of industries and expertise areas – from sports to government to health care and from crisis communication to social media to strategic communications – brings a diverse skill set to the GFM team.
Her presence under pressure has come in handy over the years, having directed and supported media relations efforts for countless high-profile incidents and events, including numerous product recalls; multiple hospitals dealing with drug diversions; companies filing Chapter 11 bankruptcy; the shootings at Columbine High School in 1999; the relocation of the NCAA headquarters and Hall of Champions to Indianapolis; and international sporting events like the Olympic Games, Pan American Games and Goodwill Games.
A firm believer in giving back to the community, Ramonna is proud of GFM’s Get Giving and Get Grounded programs, which enable the agency and its team members to give back in meaningful ways. She currently serves on the board of directors of the Denver Metro Chamber Leadership Foundation, and previously served on boards for SafeHouse Denver, Rocky Mountain Outward Bound School, Friends of AirLife, LoDo District, Colorado Healthcare Communicators and Emergency Services Public Information Officers of Colorado. Currently, she favors hands-on volunteer work over board service and actively volunteers for Project Angel Heart, Sunnyside Urban Farm/Feed Denver and Produce for Pantries. Ramonna is a proud graduate of both Leadership Denver and Leadership Jefferson County.
Originally from Indianapolis, she received a bachelor’s degree in journalism, specializing in public relations, from Butler University and spent a year studying communications at Murdoch University in Western Australia. Ramonna loves live music – from concerts at Red Rocks Amphitheatre to the Austin City Limits Music Festival – and enjoys yoga, hiking, skiing, rock climbing, camping, gardening and sharing craft beer or a glass of wine with good friends.
Biography | The Real Story
Ramonna Robinson definitely has a competitive side that shines through from her days as a gymnast long ago; however, she’s taken that flexibility – and her mental state – to a new level through yoga and meditation these days. She has a regular practice of gratitude that provides Ramonna with perspective and joy, and she is grateful for the talented team members and friends she gets to work with every day at GFM!
But let’s harken back to those days as a gymnast for a moment, and get a glimpse of Ramonna’s first foray into crisis communication. The first pivotal moment of her crisis communication career was alongside Bela Karolyi when they appeared together in a “60 Minutes” segment and were being chased into an elevator by reporter Leslie Stahl. Watching the elevator door shut on Stahl, Ramonna decided that the world of PR was going to be competitive enough for her to tackle. Plus, now that she’s GFM’s crisis expert, she looks back at that day as the turning point in her career – that was the last time she turned away from a crisis!
In her spare time (which she cherishes) Ramonna channels her “inner hippie” – attending concerts and music festivals, practicing yoga, skiing, hiking, rock climbing, camping, spending time with friends and most of all, laughing. Oh, and cooking and gardening, too. Did we mention she likes a challenge?
On the iPod: The Avett Brothers, Brandi Carlile, Eric Church, Donavon Frankenreiter, Michael Franti, JJ Grey & Mofro, MC Yogi
Pet Peeve: People who act entitled
Collections: Red wine and Buddhas
Guilty Pleasure: Cheese, glorious cheese (Parmigiano-Reggiano, Pecorino Romano, Emmentaler and green chili goat cheese from Haystack Mountain)
The Inside Scoop: Die-hard Butler basketball and Pittsburgh Steelers fan (yes, she even has blue-and- white “Mardi Gras”-style beads for the Bulldogs and a Terrible Towel to support the Steelers)
Recent Blog Posts by Ramonna Robinson
- June 30, 2016 – Sometimes you have to slow down — and other lessons learned on sabbatical – I've just had the opportunity to take advantage of GFM's generous sabbatical policy... After 10... [more]
- September 04, 2014 – Getting Out of Your Comfort Zone. Really! – Leaders are often told that we need to operate “out of our comfort zone” in order to achieve... [more]
- August 12, 2014 – Crushes on Brothers... And the importance of teamwork – I was recently on a plane reading (even more) about Bert and Jon Jacobs while listening to... [more]
- July 14, 2014 – The Power of a Sincere Apology – While the World Cup has come to an end, at least one message will endure for some time. There... [more]
- March 26, 2014 – Censorship and Transparency in the Internet Age – We conduct a lot of crisis communication work for clients at GFM, and two of our top pieces of... [more]