Shawna Golden, APR | Senior Director of Communications
Biography | The Real Story
Shawna Golden has more than 15 years of experience managing public relations programs and strategic communications campaigns for numerous clients in the non-profit, government and oil & gas industries. She brings a breadth of experience to the GFM team including strategic communications, messaging, media relations, media training, brand management, marketing, internal communications, crisis communication and reputation management.
Since joining GFM, she has worked with clients such as LiveWell Colorado, National Conference of State Legislators and COPIC.
Prior to GFM, Shawna served as the national director of marketing at the National Multiple Sclerosis Society. While at the Society, Shawna was responsible for leading the organization’s national marketing and brand management strategies to facilitate awareness, understanding and engagement about multiple sclerosis and the Society. She developed, created and managed the Society’s annual organization-wide awareness campaigns, including the development and delivery of campaign materials in national print and online publications, social media, broadcast, radio spots and earned media. Shawna managed the Society’s brand, including art direction of brand photo and video shoots, and collateral development. She also guided and supported Society-wide training and consultation to influence consistent use and best practice of communications and marketing principles, processes and understanding of the Society brand.
Before joining the Society, Shawna was an account supervisor for MGA Communications. Her clients included Questar Market Resources, Shell Oil Company, the U.S. Army, and the U.S. Fish and Wildlife Service at the Rocky Mountain Arsenal National Wildlife Refuge. She began her career with Anderson & Associates Public Relations and interned with the Office of the Mayor of Tucson and The University of Arizona Health Sciences Center.
Originally from Scottsdale, Ariz., Shawna holds a bachelor’s degree from the University of Arizona. Outside of work, Shawna enjoys spending time with family and friends, going to see live music, and enjoying all of the outdoor activities Colorado offers. Shawna lives in the Denver area with her husband and two children.
Biography | The Real Story
Shawna Golden grew up in sunny Scottsdale, Ariz., where she always thought she’d be a journalist or a marine biologist (even though she grew up in a landlocked state). She may have left the desert behind, but the Colorado sunshine called her name. Now, she and her husband make sure that their kiddos enjoy the outdoor beauty of Colorado as well.
They love the simple things, like family hikes. And of course, like most of us, they also love the many outdoor activities that Colorado has to offer, including running, snowboarding, cycling, swimming, snowshoeing and camping. Her heroes are her parents, who gave her a magical childhood and have always encouraged her to pursue her goals. And while many people collect “things”, her “collections” mainly consist of her children’s artwork and photos.
An accidental music connoisseur, Shawna credits her husband for seeking, finding and curating the best tunes to share at home. At any given time, you will find Mumford and Sons, Fleet Foxes, Band of Horses, Kings of Leon or My Morning Jacket on her playlist. Among life’s best moments, she counts kicking back and listening to live music during a summer day in the mountains.
In addition to their two lucky littles, she and her husband also have a dog-child they call “Snowmass,” a 120-pound Greater Swiss Mountain dog. With the kids creating, a husband spinning the best new tunes, and a dog bigger than 75 percent of the household, their home is rarely quiet. But somewhere among the laughing, dancing, running, jumping and barking, you’ll find our funny, thoughtful and loyal Shawna. As you can imagine, she’s not a fan of selfish entitled people, which is probably why her family is so darn fun!