Sheryl Barto | Senior Director of Communications
Biography | The Real Story
Sheryl Barto brings more than 25 years of communications expertise to her position at GFM, with specialties including PR strategy, media relations, publicity and special events. Sheryl’s diverse career has been built through positions with PR agencies, associations, local governments, corporations and publishing.
Sheryl was previously the marketing director at Aspen Glen, a private residential community and country club, where she managed all facets of the community’s marketing, advertising and PR programs, as well as memberships and member relations. Real estate sales topped $30 million during her tenure there.
Before that, Sheryl spent four years at Schenkein/Sherman Public Relations, a Colorado-based PR firm, providing PR counsel and executing creative programs for a variety of clients. In her role as vice president, she led the account team in earning one of the Public Relations Society of America’s highest award – the Silver Anvil – for a Coors Literacy media event.
Earlier in her career, as a member of the Aspen Skiing Company’s marketing department, Sheryl handled ongoing PR for Aspen’s four-mountain resort, the Snowmass Lodge and Club, and pre–opening publicity for The Little Nell hotel.
Over the course of her career, she created and executed successful PR programs for clients such as The Manaus Fund, Summit 54, New Planet Beer Company, Teledyne Water Pik and Resort Technology Partners.
Originally from Pennsylvania, Sheryl holds a bachelor’s degree in journalism from Indiana University of Pennsylvania. She currently lives in Carbondale, Colo. with her husband, four children, two large dogs and two kittens. Sheryl is an avid downhill skier, trail runner, hiker, horsewoman and yoga practitioner. She finds time to volunteer for the Basalt High School’s student newspaper and heads PR for the local Aspen chapter of Light It Up Blue.
Biography | The Real Story
Sheryl Barto is one of GFM’s crisis communications specialists. She hails from Reading, Pennsylvania, where her first crisis was actually her last name. OK, not really, but try telling that to teenage Sheryl; the daughter of then-president of the American Veterinary Medical Association, whose name was…wait for it...Dr. Ostrich. Back when she was still hiding her head in the sand over her last name shame, she was still inspired by her animal-loving dad. But instead of a vet, she thought she’d grow up to be a horse trainer. (I mean, if you can’t tell someone ‘nay’ you shouldn’t be in crisis communications in the first place, right?) But instead of ponies, she went with PR, and eventually even decided to embrace her inner Ostrich, proudly taking it as her middle name when she married.
Sheryl’s personal hero is Dr. Temple Grandin, the veterinarian and CSU professor in animal science who not only lives with autism but is now the most accomplished and well-known adult with autism in the world. She has worked tirelessly to recognize the gift of her special needs, and is wildly successful and wildly inspirational as well!
When it comes to celebrities, Sheryl may have more brushes with fame than anyone on the GFM team. From knowing that Danny Glover is not a morning person, to telling you what skis Arnold Schwarzenegger prefers, Sheryl probably has 20 celebrity stories to the average person’s one. But her most memorable was at an autism awareness event in Aspen, where she partied for a good cause alongside actress Holly Robinson Peete and her husband, former NFL player Rodney Peete.
Her blended family life is best described as “organized chaos,” with lots of moving parts. Together, she and her husband have four children, from 9-19 years old, and six household pets; two big dogs, two kittens, and two rabbits. But give Sheryl a week off from the crisis scene and her animal kingdom and you’ll most likely find her with her humans on the beach in Playa Del Carmen listening to the Black Eyed Peas “I Gotta Feeling,” and flipping mindlessly through the pages of the newest InStyle magazine.
On the iPod: Black Eyed Peas, Train, Keith Urban, Eric Church, AC/DC, Journey, Rolling Stones
Pet Peeve: People who RSVP "maybe"
Collections: Family photos, red wine, Paleo cookbooks and boots
Guilty Pleasure: Enjoy LIfe dark chocolate chips
The Inside Scoop: She has completed level one of Horse Boy Training, which uses horses for autism therapy