Jay Clark | Senior Director of Communications

Biography | The Real Story

Jay Clark brings more than two decades of communications experience to the GroundFloor Media (GFM) team, including work in nonprofit management, professional sports media relations, telecommunications and trade associations.

From 1995 to 2009, Jay worked for the Gold Crown Foundation, the last nine years as executive director, and helped grow the organization from some ideas scribbled on a napkin to one of Colorado’s largest youth sports and education organizations. During his tenure with Gold Crown, Jay oversaw all aspects of the development and construction of Coca-Cola All Star Park and the Gold Crown Field House. Completing these projects on time and on budget included working with city and county governments, Colorado’s largest school district, financial institutions and legal authorities. Jay handled all of the public and media relations for the foundation, including facilitating neighborhood meetings, dealing with government officials, securing corporate sponsorships and managing special events and day-to-day operations.

Before joining the Gold Crown Foundation, Jay spent seven seasons with the Denver Nuggets NBA franchise. He served as the team’s director of media relations from 1990 to 1994, when the Nuggets were one of only two major league sports teams in Denver. While with the Nuggets, Jay served as Midwest Division representative to the NBA’s PR Advisory Board, which was responsible for studying and implementing the league’s media relations practices.

Jay spent a ski season as director of corporate services for Colorado Ski Country USA, the trade association for one of Colorado’s signature industries. He also spent a year as communications manager for ICG Communications, a midsized telecommunications company.

Throughout his career, Jay has been responsible for developing relationships with local and national media, managing event logistics and creating communications strategies.

He holds a bachelor’s degree in technical journalism from Colorado State University and serves on the board of directors of the JoAnn B. Ficke Cancer Foundation and the Colorado Adaptive Sports Foundation. He also serves as the voluntary secretary for the Gold Crown Legacy Endowment.

A resident of Centennial, Jay and his wife have two daughters. He enjoys supporting his beloved Colorado sports teams and playing garage band rock music.

Biography | The Real Story

Jersey Boy
Jay Clark was born and raised a mile high with dreams – like most teenage boys – of becoming an athlete or a rock star. At some point during his first job in high school stocking shelves at Gart Bros. Sporting Goods Co., however, he realized that without any serious talent in either sports or music, college might be a good foundation. These days, with six guitars and a set of drums to his name, he still manages to balance the life of a working stiff by playing in a garage band at night. Plus, he’s opened for some pretty impressive acts along the way.

Back in the 1980s, when Jay was an unemployed college grad, he reluctantly took his first post-degree gig at a local lumberyard. But in a bit of serendipity, the very same day a friend called him to fill an emergency opening on the Denver Nuggets’ PR staff. That friend became his boss, and Jay ended up working for the Nuggets for the next seven seasons. Whether it’s Broncos, Rockies, Avalanche or Nuggets, Jay remains true to his local roots by sporting the ever-fashionable team jerseys whenever he can.

Jay’s as laid-back as they come, unless you don’t return his phone calls or emails. That’s his biggest pet peeve. On that note, it took him two years to get up the nerve to ask out the girl of his dreams. Not only did she return his call, they’ve actually been together ever since - they married in 1989. Now, their two daughters fill their lives with a lot love and parental pride.

Denver has been “home” his whole life, but if he ever hits the lottery, don’t bother looking for him around town. He says he’ll be on the first plane to Maui.

Oh well, at least GFM has an office in the Aloha state.