Tracey Zeeck | Senior Director of Communications
Biography | The Real Story
Tracey Zeeck is GFM big-picture specialist, harnessing creativity early on to develop brand-aligned PR strategies that resonate with the right audiences. Since initially joining the GFM team in 2003, Tracey has parlayed her signature “client comes first” mentality into successful campaigns for American Italian Pasta Co., Centrix Financial, Grand Prix of Denver, Outward Bound, the Special Olympics USA National Games, Coors Light, Molson Canadian and the Tennyson Center for Children. She’s a connector, writer, event pro and concept-to-reality shepherd who loves nothing more than watching her clients succeed.
While Tracey began her career in radio, her desire to make a difference in the world drove her behind the scenes with a NASCAR series team. From there she led the national expansion of Victory Lane Kids™, a program that provided a day at the races for children with life-threatening illnesses.
Before joining GFM, Tracey worked with many clients on a consultative level, managing media relations and special event, as well as developing and implementing concepts strategies for clients in the entertainment, motorsport, consumer and food and beverage sectors.
An active wife and mother of an even more active toddler, Tracey sits on the boards of deadCENTER Film Festival and 612 Community Space. She is an active volunteer for the Arts Council of Oklahoma City, City Arts Center, PCA Alternative High School and World Neighbors.
Tracey and her husband live in Oklahoma City with their son.
Biography | The Real Story
Tracey Zeeck may have been born in Texas, but she’s one proud Okie. After a tour around the U.S. living in Phoenix; Boulder and Louisville, Colo.; and Pittsburgh, she and her husband have rooted themselves back in Oklahoma City.
With a career that kicked off in radio, Tracey has pitched her way across consumer accounts, nonprofits and auto racing at equal speeds. She had been nickname-free in childhood (OK, so her brothers did call her Ralph). But that all changed when former Washington Redskins coach and NASCAR team owner Joe Gibbs dubbed her “Pork chop” as a favor to her race team’s cook. The name stuck. Because really, who is going to argue with Joe Gibbs?
Growing up the sixth kid in a large Italian-American family, she never envisioned herself in PR. Instead, she thought she’d end up in the restaurant biz, running a cozy place and serving up her mother’s Italian recipes in a poorly-lit, red-velvet-lined hole-in-the-wall. She’s still restaurant-crazy, but definitely prefers promotion to production. So, for the time being at least, that cozy atmosphere is her home, and the red velvet is replaced by her favorite giant red chandelier, which illuminates her take on her mom’s traditional dishes. She happily serves them up to her favorite regulars – her husband and son.
Most who meet Tracey find her instantly friendly, funny and maybe even a little ridiculous. She truly likes almost everyone she meets, but prefers to not spend time with folks who wallow in their own misery, especially when it’s not that miserable to be them!
These days, she enjoys food magazines and bargain shopping. Oh, and planning a vacation to somewhere she’s never been. Outside of her mommy and wife life, she’s very involved in several local charities, and busies herself avoiding Oklahoma’s tornadoes, ice storms, heat waves and earthquakes.
On the iPod: LCD Soundsystem, Dropkick Murphys, Rolling Stones, Waylon Jennings; Michael Franti (I suffer from musical schizophrenia)
Pet Peeve: Eggshell egos are exhausting
Collections: I intentionally collect nothing. I weed the house and closets seasonally, too
Guilty pleasure: Chocolate mousse, Belgian frites and lots and lots (and lots!) of massages
The Inside Scoop: We have moved at least every two years since we met in 1992. We are like gypsies. I'd live from a suitcase if I could!