Results. Period.

Our team at GroundFloor Media believes that measuring success should not be an optional tactic added on at the end of a campaign, but an integral component of any comprehensive communications program – built in from day one. In setting goals, our GFM team works with you to define your organization’s most critical performance metrics. These might be tracking the relationship of news coverage to inquiries, evaluating the quality of online coverage, gauging two-way conversations through social media, keeping you out of the news, or measuring the number of impressions generated through experiential marketing efforts. Whatever metrics you select to measure success, GFM ensures all are closely tied to your overall business objectives.