Turning the focus inward.
Regardless of the business you’re in, engaged employees and key stakeholders mean a healthier, better-performing organization – and one employees and stakeholders are more likely to recommend to others.
The internal communications practice at GFM is built to align the goals and messages of an internal campaign with those being communicated to the outside world. We do everything from developing intranet copy to drafting newsletter content to conducting and reviewing surveys — all indispensable tactics from our toolbox that help you drive improvements in productivity, quality, safety, employee retention and customer loyalty. And we can do that work on-site alongside members of your own team or from our offices.
Your employees and key stakeholders are the most powerful brand ambassadors you have. GFM works with you to create internal communications strategies that empower employees, volunteers, board members, franchisees, etc., to deliver your brand’s promise to the customer. We help you build the strong inward focus that’s key to gaining a competitive edge.
GFM’s ultimate goal with internal communications programs is to collaborate with you to unify internal audiences through efforts that directly support your company’s business objectives. It’s about listening to and understanding the needs of every segment of your internal audience. Such an approach has proven effective time and again with GFM clients including ProBuild, Children’s Hospital Colorado, Qdoba Mexican Grill and Orange Leaf Frozen Yogurt.