Once upon a time, public relations and media relations were virtually interchangeable. Times certainly have changed, and GFM helps clients adapt. Within our Strategic Communications service line we have honed a variety of methods to empower organizations to connect with key audiences, from internal communications and cause marketing to media relations and experiential marketing. Rather than conducting strategic communications programs in a silo, we look for opportunities to integrate complementary expertise from our Digital & Social Media Strategy team, as well as support from our Crisis Communication & Reputation Management team.
One of the realities of today’s media landscape is that reporters have broader beats to cover but less space for that coverage. Meanwhile, a whole new set of influencers for communications programs to engage with – bloggers, citizen journalists, community leaders and the like – has emerged. GFM’s seasoned team members understand whom to target in this community and how best to connect with them, with just the right mix of integrated activities to achieve our clients’ goals.