Expertise

Repurposing content

Studio Monthly

December 6, 2006

GroundFloor Media understands the reason you're spending your money on any event or grand opening is to connect with your public and share your story. And who knows how to connect better than your PR firm? Parties, festivals, races, grand openings, product launch events, press conferences and more. Our expertise lies in every aspect of events, from developing the brilliant ideas to the smooth execution to garnering the much-desired media coverage.

Don’t be afraid—we have streamlined the process and made it as painless as possible (and dare we say fun?). Our media training specialists have prepared countless executives, including those from Fortune 500 companies, for the toughest interviews.

Our core team of industry analyst experts loves developing relationships between our clients and the analysts who matter most to their industries. We manage intricately researched white papers, conduct analyst tours and research industry trends; creating presentations, providing media training geared specifically to analysts (yep, it's different than journalists) and getting you in contact with the right folks at the right time.

We know which speaking opportunities will get your execs in front of the right people and which trade shows ensure you don't waste your time. Our clients have also received countless awards from our submissions, and we know which ones get the media's attention.

From street teams to high-level creative programs, we know with whom you should partner to make a promotion run smoothly and, of course, get you that much-desired media attention.

As we’ve done for countless corporations, GroundFloor Media can walk you through the intricacies of a well-crafted community relations program. With the right community outreach plan, everyone wins.

Surely you have an up-to-date, comprehensive crisis plan, right? OK, so maybe you don’t. It never ceases to amaze us how many successful companies let this one slide. Really, usually we discover it’s because people just don’t understand what a crisis plan can do for their business.

A crisis plan is a basic plan of protocol that can be applied to many complicated, or near disastrous, situations.