GroundFloor Media & CenterTable Blog

Screen Shot 2014-01-13 at 8.14.04 AMBy now, everyone has heard about the possible Velveeta shortage as it’s been widely covered by media and social media channels. Many in the press had their doubts about the cheesy shortage, questioning if it was just a marketing ploy or PR stunt. The timing of the announcement, at the height of football playoff/nacho-making season leading up to the Super Bowl on February 2, left skeptics questioning the cheesemakers’ timing.  The dip dilemma story first broke in Advertising Age and was quickly covered by mainstream press and social media channels. Brilliant stunt to drive buzz and ultimately sales, or serious cheesy crisis? According to Kraft Foods, it’s no stunt but a serious national crisis. Read about the liquid gold shortage from Kraft.

What’s next? Avocado and chicken wing shortages?

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Jeremy Story Vice President at GroundFloor Media

The Most Neglected Audience in Crisis Communications

Too often, senior executives assume that employees’ weekly paycheck buys their loyalty and support. After all, they reason, the big checks, bonuses and stock options that they receive has bought their loyalty. Surely it is the same for rank-and-file employees. That’s a dangerous assumption.