GroundFloor Media and CenterTable are once again heading down to Austin to attend the 2018 South by Southwest Interactive (SXSWi) conference. Beginning Friday, March 9 and continuing through Tuesday, March 13 Adrienne Schafer and I will be hitting up as many sessions, panels, brand activations, concerts, networking events and food trucks as we can possibly stomach, and reporting back here on the GFM/CenterTable blog and a variety of social platforms.
The conference has changed quite a bit since we started attending seven years ago. The days of interactive sessions following a strict marketing and social media theme are long gone, replaced with niche programming tracks like health & wellness, sports, food and fashion as well as technology-focused trends like virtual reality, augmented reality and artificial intelligence (we really are living in the future, aren’t we?). But the thread that weaves all these “interactive” subjects together still remains communication, interaction and the place where brands and individuals meet. Change was inevitable as SXSW has grown, but it’s still an experience that can’t be found anywhere else.
We’re looking forward to reporting back here on the blog each afternoon on our favorite sessions, and again each morning with the “intangibles” – highlights of our favorite things we saw, ate, drank, heard and experienced.
We’re also going to be working on a few special video reports throughout the conference – so keep your ear to the ground via our Instagram and Snapchat channels (@meetatct).
We hope you check back frequently and maybe give us a follow – or make things easier and bookmark the GFM/CenterTable blog – we’re certain it’ll be another fun ride down in Austin at SXSWi!