Along with its recent SEO mythbusters video series and Google Search Console changes, Google has … Read More >
Challenge Before the bi-annual Healthy Schools Leadership Retreat, which draws more than 500 health education … Read More >
As Pay Per Click Advertising, sometimes called Search Engine Marketing is what almost every website … Read More >
“Five years ago, you could do SEO in your sleep. Now, you have to actually … Read More >
Whether you’re a search engine optimization guru or not, we can all appreciate these life lessons from SEO.
Last month we talked about whether or not an organization should blog. Knowing that timely, … Read More >
Content development, graphic and website design, internal communication, social media management, public relations, marketing, crisis … Read More >
Use Information Architecture to put your content in its place and improve your website’s user experience & SEO.
Google wants real content, and real links, from real people. This is why it makes so much sense for PR firms, content marketers and social media firms to have in-house SEO capabilities. And why it makes so much sense for your marketing communications efforts to lead with an organic strategy that includes an “Audience First” media and influencer relations, and social media content approach.
For many years, Google in particular has stressed quality content as the key to good search engine rankings. However, with some success achieved through simply technical means, many SEO practitioners still have not given a great deal of attention to the value of their content.