GroundFloor Media & CenterTable Blog

Jeremy Story Vice President at GroundFloor Media

The Most Neglected Audience in Crisis Communications

Too often, senior executives assume that employees’ weekly paycheck buys their loyalty and support. After all, they reason, the big checks, bonuses and stock options that they receive has bought their loyalty. Surely it is the same for rank-and-file employees. That’s a dangerous assumption.

Starbucks Shows it Takes Discrimination Seriously

See how Starbucks has followed the PR crisis playbook closely after two African-American men were arrested at a Philadelphia Starbucks and learn why its response has been incredibly effective at neutralizing this crisis and showing that it takes discrimination seriously.

Are You Prepared For A Crisis? | GroundFloor Media PR Agency

5 Truths About Crisis Communications

There are few things as frightening, potentially damaging and as misunderstood as a crisis. Here are five things about crisis communications that may be counter intuitive but are absolutely true.