If you’ve been pondering the idea of launching a corporate blog, you should check out a great article on Ad Age’s Web site today: http://adage.com/digital/article?article_id=126326.
According to the article, just more than 11% of Fortune 500 companies have corporate blogs and only a handful have a designated chief blogger. The number of corporate blogs has risen slowly and steadily since the end of 2005, when 4% had any kind of blog.
Here at GFM, we’ve been working with a number of clients on developing a corporate blog strategy. While consistency and transparency still reign supreme in our opinion, this article makes a good point about fleshing out your reasoning for blogging (e.g. humanize the company) before the blogging begins.
Related Posts
The Biggest PR Disasters of 2020
It has been quite a year, one that I doubt any of us will forget. … Read More >
Introducing the Good & Grounded Podcast
GFM Friends and Family, We are excited to announce our new podcast series, Good & Grounded. As … Read More >
What’s a Gratitude Reel?
Here we are in the month of March again, which I can only assume means … Read More >
Just Scrap It. 10 Questions to Ask in 2021 to Reshape Your CSR Strategy
Explore these 10 questions your business should be asking to reshape your Corporate Social Responsibility (CSR) strategy in 2021.
