If you’ve been pondering the idea of launching a corporate blog, you should check out a great article on Ad Age’s Web site today: http://adage.com/digital/article?article_id=126326.
According to the article, just more than 11% of Fortune 500 companies have corporate blogs and only a handful have a designated chief blogger. The number of corporate blogs has risen slowly and steadily since the end of 2005, when 4% had any kind of blog.
Here at GFM, we’ve been working with a number of clients on developing a corporate blog strategy. While consistency and transparency still reign supreme in our opinion, this article makes a good point about fleshing out your reasoning for blogging (e.g. humanize the company) before the blogging begins.
Related Posts
GroundFloor Media Recognized as Top 3 of 50 Best Places to Work
At GroundFloor Media (GFM) and CenterTable, our client work is fueled by a culture of … Read More >
Best Practices for Creating a Pandemic Crisis Communication Strategy
Employees will have many concerns about their safety and the related safety of their family members when returning to the office, so make sure any plan addresses what steps you are taking to ensure their safety.
EarthLinks Virtual Fundraiser – Learn about gardening from master gardeners
Details CLICK HERE FOR MORE INFO When & Where July 9, 2020 (5:00 pm) – … Read More >