As marketers, most of us understand the importance of identifying our target audiences BEFORE we actually begin our marketing campaigns. Ideally, these types of discovery sessions should take place before you even think about a campaign idea or strategy since the message or tactic can vary greatly depending on the audience. However, I’ll be the first to admit that sometimes it can be a little tricky to actually narrow down your target demographic(s) – especially when so many demographics seem to overlap. Baby Boomers, Seniors, Generation X, Generation Y, Millennials… the list is endless.
This week, Ad Age’s Kenneth Gronbach has a great primer on the top six U.S. generational markets and ideas for targeting them. If you’re about to begin a audience discovery session (or even if you’re in the midst of one), I’d highly recommend this article as a good place to start.
Related Posts
Culture Matters: How emotionally intelligent bosses make Colorado a better place to work
When it comes to productivity, talent retention, and employee wellbeing, culture matters — especially now, … Read More >
Culture Matters Q&A: Eight Top Leadership Lessons from the Pandemic
“I’m certainly not the first one to say this, and I won’t be the last…trying … Read More >
Mother’s Day in the Workplace: Why one working mom feels valued at a women-owned company
At GFM|CenterTable we believe that all employees deserve a work-life blend that aligns with their … Read More >
