Yes, I’ve written about online viral video twice in the past three weeks, but I can’t help it. Blame it on Gatorade and NewTeeVee, not me. I’ve already admitted hundreds of posts ago that I was addicted to social media and yes, viral video is a big part of that addiction. So here is one last fix that I’d like to share with you and then I promise to switch to a new drug of choice (Twitter perhaps?).
Our friends at NPR’s Talk of the Nation just did a great show focused on online viral video. Called Behind the Viral Video: What’s Fake, What’s Real, host Neal Conan and his guests explore how videos like the Gatorade one are able to become to popular. Take a listen here. It’s about 30 minutes long, but it’s worth it.
Okay, now I’m off to viral video rehab.
Related Posts
2019 PR Disasters, Fails, Misses & Mistakes
The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters.
Uber’s IPO Continues to Fizzle, In Part Due to Non-stop PR Issues
Why it is critical to get your public relations house in order before asking investors to trust you.
Four Platforms and an Email
This week is full of promise as we’ve collected new offerings from the four major … Read More >