I think its safe to say that the majority of GFMers are suckers for super creative, out-of-the-box, thank-god-I’m-not-one-of-the-models marketing and PR campaigns. We love reading about them, we love brainstorming for them, we love executing them and we love pushing our clients out of their comfort zones. Of course, we do have one big caveat… the campaigns have to actually work. Unleashing street teams in clown costumes might sound creative (This is just an example. We never did a campaign involving clowns. Ever.), but it doesn’t mean squat if it doesn’t meet your overall program objectives.
Through the years, I’ve had the opportunity to witness and participate in many such campaigns. (You can read about one of my personal favorites during the launch of Coors Light’s Cold Activated Bottle here.) Yesterday I stumbled across another one by Chik-Fil-A. If you missed it on your calendar, last Friday was Cow Appreciation Day at Chik-Fil-A restaurants across the country. The one-day promotion, an extension of its popular “Eat Mor Chikin” campaign, promised free meals to anyone who showed up a Chik-Fil-A restaurant wearing a cow costume. Apparently, the results were great and allowed Chik-Fil-A to capture many great snapshots of their customers in full moo regalia. MediaPost has a great write-up on the campaign here.
What about you? Do you have any favorite creative campaigns that actually delivered results? I’d love to hear about them!
Related Posts

The Biggest PR Disasters of 2020
It has been quite a year, one that I doubt any of us will forget. … Read More >

Introducing the Good & Grounded Podcast
GFM Friends and Family, We are excited to announce our new podcast series, Good & Grounded. As … Read More >

Just Scrap It. 10 Questions to Ask in 2021 to Reshape Your CSR Strategy
Explore these 10 questions your business should be asking to reshape your Corporate Social Responsibility (CSR) strategy in 2021.

Top 5 Takeaways: How to Be an Anti-Racist Organization, Pt. 4
For many organizations, including GroundFloor Media and CenterTable, this year emphasized the importance of acknowledging privilege and putting in real … Read More >