GroundFloor Media & CenterTable Blog

Last week GroundFloor Media hosted the latest in its Get Connected series, this time focused on the emerging world of social media. The three guest speakers included Tara Anderson from Lijit (, Tiffany Childs from Yelp (, and James Clark from Room 214 (

Tara, Tiffany and James provided insight and answered questions about social media outlets such as Twitter, Facebook and other technologies that are quickly staking their importance as communications outlets for public relations professionals. The insight shared at the meeting was insightful and had it not been for a necessary stopping point, I think we might still be chatting about best practices, tips and tricks for keeping up with these exciting new outlets! Briefly, here are the top tips given by each of the panelists as parting words for the event attendees:
  • Tara suggested that anyone dabbling in social media, particularly those representing a company, don’t act robotic. Be yourself!
  • Tiffany had two great tips. Since people are talking about you, you might as well listen. And, she suggested that in the case of a negative review or posting or article, you step back, calm down and think your response through before you send it. In the world of social media, a hasty, heated response is likely to be cut and pasted faster than you can say “Whoops!”
  • James suggested updating your contact book and starting to connect with your friends, family and colleagues through social media. The more you participate in social media on a personal level, the more savvy you’ll become and soon it will become a natural part of your business practice.

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