Last week GroundFloor Media hosted the latest in its Get Connected series, this time focused on the emerging world of social media. The three guest speakers included Tara Anderson from Lijit (http://www.lijit.com/), Tiffany Childs from Yelp (http://www.yelp.com/), and James Clark from Room 214 (http://www.room214.com/).
- Tara suggested that anyone dabbling in social media, particularly those representing a company, don’t act robotic. Be yourself!
- Tiffany had two great tips. Since people are talking about you, you might as well listen. And, she suggested that in the case of a negative review or posting or article, you step back, calm down and think your response through before you send it. In the world of social media, a hasty, heated response is likely to be cut and pasted faster than you can say “Whoops!”
- James suggested updating your contact book and starting to connect with your friends, family and colleagues through social media. The more you participate in social media on a personal level, the more savvy you’ll become and soon it will become a natural part of your business practice.