GroundFloor Media’s senior public relations counselors often tell our clients that a press release is not the answer. Gone are the days of distributing a news release and garnering a ton of media coverage. Companies have to find ways to authentically engage with their consumers – media coverage can be an effective part of that mix but it is no longer the end-all-be-all answer. Seth Godin’s blog post today really explains that theory.
Here’s an expert: “A publicity firm will tell you stories of how they got a client ink. A PR firm will talk about storytelling and being remarkable and spreading the word. They might even suggest you don’t bother getting ink or issuing press releases.”
It’s definitely worth a read.