Social media marketing... are you really connecting?

Social media has enabled brands to expand their reach beyond a simple Web site or advertisement to reach customers on their own turf and in new, more personal ways. However, many marketers still balk about putting resources behind these efforts because they’re unsure if customers will actually respond and/or if they do respond, will they respond positively? While nobody has a crystal ball, we often to point to case studies to help convince wary marketers. In addition to case studies, eMarketer just released a new report called “Marketing on Social Networks: Branding, Buying and Beyond.” According to this report:

52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).

About Us

Sister agencies GroundFloor Media (GFM) and CenterTable navigate the blurred lines between marketing, public relations and advertising – online and off. The GFM team creates and manages messages from inception through an intermediary to the end consumer, while the CenterTable team creates messages that engage directly with the end consumer. Both agencies work with a wide range of clients – from food & beverage to health & wellness to technology & telecomm – who consistently offer us innovative and creative opportunities to reach new audiences. We developed this blog to share our experiences, advice and industry commentary with other communicators. We hope you enjoy it!