GroundFloor Media (GFM) is one of more than 40 public relations agencies worldwide that are part of the invitation-only Public Relations Global Network (PRGN). Comprised of agency owners and industry veterans, PRGN agencies are selected for being one of the premier agencies in their market and therefore providing the background and intelligence for clients looking to create traction in a particular region or industry.
From Denver across the United States and beyond to its newest members in India and Russia, the benefits of PRGN membership are extensive, including learning from each others’ experiences and providing clients with exclusive access to a wealth of resources, specialized capabilities and local connections. Many of GFM’s national clients have harnessed the power of our PRGN colleagues to quickly reach additional markets across the globe with a consistent approach and messaging.
But enough about “why” PRGN is valuable, it’s much more fun to know about “what” our partners have been up to lately.
On Jan. 26, PRGN distributed the first edition of its newsletter with a focus on providing mini case studies from member agencies. Natalie Price of Seattle public relations agency, The Fearey Group, wrote about a topic that’s near and dear to our hearts here at GFM – social media for the health care industry. The Fearey Group recently worked with Swedish Medical Center, the largest nonprofit health system in the Puget Sound region, to create two new innovative social media campaigns.
- The first effort helped to raise awareness for sleep disorders. Swedish’s Sleep Medicine Center hosted the first-ever “sleep up” – an all-night live stream following a patient undergoing sleep disorder testing. The campaign reached more than five million people and gained national media coverage, including online bellwether Mashable.com.
- The second program caught more than media attention. Did you see Grey’s Anatomy last week? Yes, surgeons really do live tweet from the operating room and Seattle’s Swedish Medical center was one of the first in the country to do so. The live-tweeted surgery reached more than 83,000 people on Twitter.
The success of these campaigns offers valuable insights for all PRGN partners and our clients. We look forward to bringing this information to you in regular posts about PRGN on our blog.