Here’s a link to an article by a Ragan.com reporter highlighting how GroundFloor Media recommends having a worst-case scenario crisis plan, because when you need it, it’s always too late. I was quoted as as saying: “Ninety-nine times out of 100, you’re never going use the plan. But in those rare instances that crises do explode … it helps your client get over the shock of it and already have a foundation to start building bridges to get out of it.”
Find out more about how the GroundFloor team can help your company create overarching crisis communication plans, as well as detailed plans that offer step-by-step guidance on responding to the media, distributing key stakeholder communications and communicating with authorities and executives during crisis situations.
~ Gil Rudawsky