GroundFloor Media & CenterTable Blog

Celebrating 10 years of what matters most ~ our people.

The cupcakes have been delivered. The custom beer has been brewed. A proclamation has arrived from Mayor Hancock declaring Aug. 26, 2011, as GroundFloor Media Day, and Governor Hickenlooper has sent us a congratulatory letter. The team is busy posting videos of our clients singing “Happy Birthday” on YouTube, and there are (unfortunately) pictures of each one of our team members appearing on Facebook from when we were all 10 years old. Although we may be most thankful for the fact that our hairstyles and wardrobes have seen a marked improvement since the 60s, 70s and 80s, what I believe we are truly thankful for is the fact that we actually have a reason to celebrate tonight.

When I started the company a decade ago in my unfinished basement in Boulder, it was truly out of desperation (I had recently moved to Colorado, bought a house, was weeks from getting married and was without a job due to the recent dot-com bust) and a desire to be the type of company that others were not. I realize it doesn’t sound like a well thought out business plan, and trust me, it wasn’t. My business “plan” was outlined on the back of a napkin at a bagel shop in Boulder. It contained three critical points: 1) I wanted to work with people that I truly enjoyed being around; 2) I wanted to offer a flexible, blended work environment; and 3) I wanted to be able to make enough money to give back to the community. Do you thinkHarvard Business Review called? Not so much. Regardless of my lack of planning, I feel proud of the fact that 10 years later, we have not waivered on any of these principles.

I was once told that people start their own business so they can lead a balanced life. I would like to run into this person again so I could gently tell him that there is no such thing as a balanced life. Your life and work will be intertwined, and there will be no distinct line between the two. There is only one thing to do – make every second of every day count. We tend to call it a blended life around here. Last night I answered an urgent call from a client while my husband pushed our toddler in a stroller, I carried our infant in a Baby Bjorn and we juggled holding the leash so our giant Bernese Mountain Dog could go for a walk before it rained. As I hung up (thankful that we managed to make it through the conversation without any screaming or temper tantrums), I was reminded of how fortunate I am to be a part of a culture that embraces (and even celebrates) this insane lifestyle we all lead.

Someone recently asked me which accomplishment I was most proud of during the past 10 years at GroundFloor Media. It wasn’t the awards, financial stability or the innovations we have helped forge in the industry. It was – quite simply – the colleagues, clients and partners we surround ourselves with each and every day.

For each one of you, I am truly grateful.

~ Laura Love-Aden

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