Google is rolling out a new system for tracking actual conversions on your from traffic generated by Social Media links. Techcrunch posted a great synopsis of the new Social measuring tool bundled with Google Analytics. As we see more and more people seeking to leverage Social Media for traffic, it is going to become even more important to gauge engagements and conversions. This new tool provides some assistance with being able to provide real stats on conversions from Social Media platforms.
Stay tuned for more info on this exciting new way to measure engagements.